The Resource Back where we belong - Marketing as the organization's core strategy
Back where we belong - Marketing as the organization's core strategy
Resource Information
The item Back where we belong - Marketing as the organization's core strategy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Back where we belong - Marketing as the organization's core strategy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas
- Language
- eng
- Extent
- 1 online resource (131 pages)
- Contents
-
- Cover; Editorial advisory board; The road back to relevance; The role of marketing in today's enterprises; Getting in with the "In" crowd: how to put marketing back on the CEO's agenda; Developing superior value propositions: a strategic marketing imperative; Reinventing marketing strategy by recasting supplier/customer roles; The mental footprint of marketing in the boardroom; Small details that make big differences; The role of coordinated marketing-operations strategy in services
- Isbn
- 9781784410988
- Label
- Back where we belong - Marketing as the organization's core strategy
- Title
- Back where we belong - Marketing as the organization's core strategy
- Language
- eng
- Summary
- This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas
- Cataloging source
- EBLCP
- http://library.link/vocab/creatorName
- Klaus, Philipp
- Dewey number
- 658.8
- Index
- no index present
- LC call number
- HF5415
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Edvardsson, Bo
- Kandampully, Jay
- Series statement
- Journal of Service Management: Volume 25, Issue 2
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Marketing
- Label
- Back where we belong - Marketing as the organization's core strategy
- Bibliography note
- Includes bibliographical references at the end of each chapters
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover; Editorial advisory board; The road back to relevance; The role of marketing in today's enterprises; Getting in with the "In" crowd: how to put marketing back on the CEO's agenda; Developing superior value propositions: a strategic marketing imperative; Reinventing marketing strategy by recasting supplier/customer roles; The mental footprint of marketing in the boardroom; Small details that make big differences; The role of coordinated marketing-operations strategy in services
- Control code
- 885122539
- Dimensions
- unknown
- Extent
- 1 online resource (131 pages)
- Form of item
- online
- Isbn
- 9781784410988
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)885122539
- Label
- Back where we belong - Marketing as the organization's core strategy
- Bibliography note
- Includes bibliographical references at the end of each chapters
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover; Editorial advisory board; The road back to relevance; The role of marketing in today's enterprises; Getting in with the "In" crowd: how to put marketing back on the CEO's agenda; Developing superior value propositions: a strategic marketing imperative; Reinventing marketing strategy by recasting supplier/customer roles; The mental footprint of marketing in the boardroom; Small details that make big differences; The role of coordinated marketing-operations strategy in services
- Control code
- 885122539
- Dimensions
- unknown
- Extent
- 1 online resource (131 pages)
- Form of item
- online
- Isbn
- 9781784410988
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)885122539
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Back-where-we-belong---Marketing-as-the/IjLv62xgePU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Back-where-we-belong---Marketing-as-the/IjLv62xgePU/">Back where we belong - Marketing as the organization's core strategy</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
