Coverart for item
The Resource Back where we belong - Marketing as the organization's core strategy

Back where we belong - Marketing as the organization's core strategy

Label
Back where we belong - Marketing as the organization's core strategy
Title
Back where we belong - Marketing as the organization's core strategy
Creator
Contributor
Subject
Genre
Language
eng
Summary
This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Klaus, Philipp
Dewey number
658.8
Index
no index present
LC call number
HF5415
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Edvardsson, Bo
  • Kandampully, Jay
Series statement
Journal of Service Management: Volume 25, Issue 2
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
Label
Back where we belong - Marketing as the organization's core strategy
Instantiates
Publication
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Editorial advisory board; The road back to relevance; The role of marketing in today's enterprises; Getting in with the "In" crowd: how to put marketing back on the CEO's agenda; Developing superior value propositions: a strategic marketing imperative; Reinventing marketing strategy by recasting supplier/customer roles; The mental footprint of marketing in the boardroom; Small details that make big differences; The role of coordinated marketing-operations strategy in services
Control code
885122539
Dimensions
unknown
Extent
1 online resource (131 pages)
Form of item
online
Isbn
9781784410988
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)885122539
Label
Back where we belong - Marketing as the organization's core strategy
Publication
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Editorial advisory board; The road back to relevance; The role of marketing in today's enterprises; Getting in with the "In" crowd: how to put marketing back on the CEO's agenda; Developing superior value propositions: a strategic marketing imperative; Reinventing marketing strategy by recasting supplier/customer roles; The mental footprint of marketing in the boardroom; Small details that make big differences; The role of coordinated marketing-operations strategy in services
Control code
885122539
Dimensions
unknown
Extent
1 online resource (131 pages)
Form of item
online
Isbn
9781784410988
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)885122539

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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