Coverart for item
The Resource Belief systems, religion, and behavioral economics : marketing in multicultural environments, Elizabeth A. Minton and Lynn R. Kahle

Belief systems, religion, and behavioral economics : marketing in multicultural environments, Elizabeth A. Minton and Lynn R. Kahle

Label
Belief systems, religion, and behavioral economics : marketing in multicultural environments
Title
Belief systems, religion, and behavioral economics
Title remainder
marketing in multicultural environments
Statement of responsibility
Elizabeth A. Minton and Lynn R. Kahle
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior
Member of
Cataloging source
NYBEP
http://library.link/vocab/creatorName
Minton, Elizabeth A
Dewey number
174
Index
index present
LC call number
HB72
LC item number
.M553 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kahle, Lynn R.
Series statement
Economics collection,
http://library.link/vocab/subjectName
  • Economics
  • Economics
  • Multiculturalism in advertising
  • Consumer behavior
  • BUSINESS & ECONOMICS
  • Economics
  • Economics
  • Multiculturalism in advertising
Target audience
  • adult
  • specialized
Label
Belief systems, religion, and behavioral economics : marketing in multicultural environments, Elizabeth A. Minton and Lynn R. Kahle
Instantiates
Publication
Note
  • Title from PDF title page (viewed January 3, 2014)
  • Part of: 2013 digital library
Bibliography note
Includes bibliographical references (pages 123-135) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index
Control code
867482117
Edition
First edition.
Extent
1 online resource (1 PDF (xii, 143 pages)).
Form of item
online
Isbn
9781606497050
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)867482117
Label
Belief systems, religion, and behavioral economics : marketing in multicultural environments, Elizabeth A. Minton and Lynn R. Kahle
Publication
Note
  • Title from PDF title page (viewed January 3, 2014)
  • Part of: 2013 digital library
Bibliography note
Includes bibliographical references (pages 123-135) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index
Control code
867482117
Edition
First edition.
Extent
1 online resource (1 PDF (xii, 143 pages)).
Form of item
online
Isbn
9781606497050
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)867482117

Library Locations

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      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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