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The Resource Chaotic markets : thriving in a world of unpredictability, A. Coskun Samli

Chaotic markets : thriving in a world of unpredictability, A. Coskun Samli

Label
Chaotic markets : thriving in a world of unpredictability
Title
Chaotic markets
Title remainder
thriving in a world of unpredictability
Statement of responsibility
A. Coskun Samli
Creator
Subject
Language
eng
Summary
"Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies chaotic forces, identifying the pressures on business that create uncertainty, but also the potential for innovation for those who recognize opportunities to strengthen their competitive position. Featuring dozens of illustrative examples of both winners and losers, Samli shows readers how to turn market chaos and uncertainty to their advantage. Concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organizations, Samli demonstrates how to detect changes in market conditions early, uncover latent customer needs, create new products and services, and maintain a competitive edge."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Samli, A. Coskun
Dewey number
658.8/101
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.S2715 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Strategic planning
Label
Chaotic markets : thriving in a world of unpredictability, A. Coskun Samli
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [185]-192) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript
Control code
74966617
Dimensions
25 cm
Extent
xxvii, 198 pages
Isbn
9780275993719
Isbn Type
(alk. paper)
Lccn
2006038661
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)74966617
Label
Chaotic markets : thriving in a world of unpredictability, A. Coskun Samli
Publication
Bibliography note
Includes bibliographical references (pages [185]-192) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript
Control code
74966617
Dimensions
25 cm
Extent
xxvii, 198 pages
Isbn
9780275993719
Isbn Type
(alk. paper)
Lccn
2006038661
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)74966617

Library Locations

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      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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