Coverart for item
The Resource Competitive Intelligence and the Sales Force : How to Gain Market Leadership Through Competitive Intelligence

Competitive Intelligence and the Sales Force : How to Gain Market Leadership Through Competitive Intelligence

Label
Competitive Intelligence and the Sales Force : How to Gain Market Leadership Through Competitive Intelligence
Title
Competitive Intelligence and the Sales Force
Title remainder
How to Gain Market Leadership Through Competitive Intelligence
Creator
Subject
Language
eng
Summary
Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers in facing such challenges while providing them with action-oriented answers to t
Member of
Cataloging source
IDEBK
http://library.link/vocab/creatorName
Le Bon, Joel
Dewey number
  • 658.049
  • 658/.049
Index
index present
LC call number
HD62.4
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Selling and sales force management collection,
http://library.link/vocab/subjectName
  • Sales force management
  • Marketing
  • Business intelligence
  • Competition
  • Success in business
  • Business intelligence
  • Competition
  • Marketing
  • Sales force management
  • Success in business
Label
Competitive Intelligence and the Sales Force : How to Gain Market Leadership Through Competitive Intelligence
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Information, intelligence, and sales strategy -- Competitive intelligence and the market-oriented organization -- Competitive intelligence and the sales organization -- Competitive intelligence acquisition, management, and sales ethics
Control code
863673850
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781606496176
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
544834
Specific material designation
remote
System control number
(OCoLC)863673850
Label
Competitive Intelligence and the Sales Force : How to Gain Market Leadership Through Competitive Intelligence
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Information, intelligence, and sales strategy -- Competitive intelligence and the market-oriented organization -- Competitive intelligence and the sales organization -- Competitive intelligence acquisition, management, and sales ethics
Control code
863673850
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781606496176
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
544834
Specific material designation
remote
System control number
(OCoLC)863673850

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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