The Resource Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood
Resource Information
The item Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- "Corporate Reputation, the Brand and the Bottom Line uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented." "The underlying message throughout is that reputation management can enhance both the short- and long-term performance of a company. This book will be of great value not only to senior managers and directors but also to ambitious students of marketing and public relations."--BOOK JACKET
- Language
- eng
- Edition
- 3rd ed.
- Extent
- xvi, 320 pages
- Note
-
- "The Chartered Institute of Marketing."
- Previous ed. published as: Manage your reputation. London : Kogan Page, c2002
- Includes index
- Contents
-
- 5.
- Appraisal : measure the effectiveness of reputation management
- 6.
- Marketing : make public relations work closely with marketing
- 7.
- Employees : mobilize a vast volunteer army of goodwill ambassadors
- 8.
- Public affairs : set the agenda for legislators and opinion leaders
- 9.
- Corporate/investor relations : build a corporate reputation that becomes the company
- 1.
- Basic principles : understand this reputation business
- 2.
- Board policy : win a good reputation through action from the top
- 3.
- Managing the function : manage your reputation investment
- 4.
- Objectives : plan public relations that will achieve real advances in reputation
- Isbn
- 9780749444082
- Label
- Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
- Title
- Corporate reputation, the brand & the bottom line
- Title remainder
- powerful proven communication strategies for maximizing value
- Statement of responsibility
- Roger Haywood
- Title variation
- Corporate reputation, the brand and the bottom line
- Language
- eng
- Summary
- "Corporate Reputation, the Brand and the Bottom Line uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented." "The underlying message throughout is that reputation management can enhance both the short- and long-term performance of a company. This book will be of great value not only to senior managers and directors but also to ambitious students of marketing and public relations."--BOOK JACKET
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1939-
- http://library.link/vocab/creatorName
- Haywood, Roger
- Dewey number
- 659.2
- Index
- index present
- LC call number
- HD59
- LC item number
- .H32 2005
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorDate
- 1939-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Haywood, Roger
- Chartered Institute of Marketing
- http://library.link/vocab/subjectName
-
- Public relations
- Corporate image
- Organizational effectiveness
- Label
- Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood
- Note
-
- "The Chartered Institute of Marketing."
- Previous ed. published as: Manage your reputation. London : Kogan Page, c2002
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- 5.
- Appraisal : measure the effectiveness of reputation management
- 6.
- Marketing : make public relations work closely with marketing
- 7.
- Employees : mobilize a vast volunteer army of goodwill ambassadors
- 8.
- Public affairs : set the agenda for legislators and opinion leaders
- 9.
- Corporate/investor relations : build a corporate reputation that becomes the company
- 1.
- Basic principles : understand this reputation business
- 2.
- Board policy : win a good reputation through action from the top
- 3.
- Managing the function : manage your reputation investment
- 4.
- Objectives : plan public relations that will achieve real advances in reputation
- Control code
- 58985804
- Dimensions
- 24 cm
- Edition
- 3rd ed.
- Extent
- xvi, 320 pages
- Isbn
- 9780749444082
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 2005009330
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)58985804
- Label
- Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood
- Note
-
- "The Chartered Institute of Marketing."
- Previous ed. published as: Manage your reputation. London : Kogan Page, c2002
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- 5.
- Appraisal : measure the effectiveness of reputation management
- 6.
- Marketing : make public relations work closely with marketing
- 7.
- Employees : mobilize a vast volunteer army of goodwill ambassadors
- 8.
- Public affairs : set the agenda for legislators and opinion leaders
- 9.
- Corporate/investor relations : build a corporate reputation that becomes the company
- 1.
- Basic principles : understand this reputation business
- 2.
- Board policy : win a good reputation through action from the top
- 3.
- Managing the function : manage your reputation investment
- 4.
- Objectives : plan public relations that will achieve real advances in reputation
- Control code
- 58985804
- Dimensions
- 24 cm
- Edition
- 3rd ed.
- Extent
- xvi, 320 pages
- Isbn
- 9780749444082
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 2005009330
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)58985804
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Corporate-reputation-the-brand--the-bottom-line/GtZdhTLaUpk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Corporate-reputation-the-brand--the-bottom-line/GtZdhTLaUpk/">Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
