Coverart for item
The Resource Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood

Label
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
Title
Corporate reputation, the brand & the bottom line
Title remainder
powerful proven communication strategies for maximizing value
Statement of responsibility
Roger Haywood
Title variation
Corporate reputation, the brand and the bottom line
Creator
Contributor
Subject
Language
eng
Summary
"Corporate Reputation, the Brand and the Bottom Line uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented." "The underlying message throughout is that reputation management can enhance both the short- and long-term performance of a company. This book will be of great value not only to senior managers and directors but also to ambitious students of marketing and public relations."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorDate
1939-
http://library.link/vocab/creatorName
Haywood, Roger
Dewey number
659.2
Index
index present
LC call number
HD59
LC item number
.H32 2005
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1939-
http://library.link/vocab/relatedWorkOrContributorName
  • Haywood, Roger
  • Chartered Institute of Marketing
http://library.link/vocab/subjectName
  • Public relations
  • Corporate image
  • Organizational effectiveness
Label
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood
Instantiates
Publication
Note
  • "The Chartered Institute of Marketing."
  • Previous ed. published as: Manage your reputation. London : Kogan Page, c2002
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Appraisal : measure the effectiveness of reputation management
  • 6.
  • Marketing : make public relations work closely with marketing
  • 7.
  • Employees : mobilize a vast volunteer army of goodwill ambassadors
  • 8.
  • Public affairs : set the agenda for legislators and opinion leaders
  • 9.
  • Corporate/investor relations : build a corporate reputation that becomes the company
  • 1.
  • Basic principles : understand this reputation business
  • 2.
  • Board policy : win a good reputation through action from the top
  • 3.
  • Managing the function : manage your reputation investment
  • 4.
  • Objectives : plan public relations that will achieve real advances in reputation
Control code
58985804
Dimensions
24 cm
Edition
3rd ed.
Extent
xvi, 320 pages
Isbn
9780749444082
Isbn Type
(pbk. : alk. paper)
Lccn
2005009330
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)58985804
Label
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value, Roger Haywood
Publication
Note
  • "The Chartered Institute of Marketing."
  • Previous ed. published as: Manage your reputation. London : Kogan Page, c2002
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Appraisal : measure the effectiveness of reputation management
  • 6.
  • Marketing : make public relations work closely with marketing
  • 7.
  • Employees : mobilize a vast volunteer army of goodwill ambassadors
  • 8.
  • Public affairs : set the agenda for legislators and opinion leaders
  • 9.
  • Corporate/investor relations : build a corporate reputation that becomes the company
  • 1.
  • Basic principles : understand this reputation business
  • 2.
  • Board policy : win a good reputation through action from the top
  • 3.
  • Managing the function : manage your reputation investment
  • 4.
  • Objectives : plan public relations that will achieve real advances in reputation
Control code
58985804
Dimensions
24 cm
Edition
3rd ed.
Extent
xvi, 320 pages
Isbn
9780749444082
Isbn Type
(pbk. : alk. paper)
Lccn
2005009330
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)58985804

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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