Coverart for item
The Resource Crossing the chasm : marketing and selling disruptive products to mainstream customers, Geoffrey A. Moore ; with a foreword by Regis McKenna

Crossing the chasm : marketing and selling disruptive products to mainstream customers, Geoffrey A. Moore ; with a foreword by Regis McKenna

Label
Crossing the chasm : marketing and selling disruptive products to mainstream customers
Title
Crossing the chasm
Title remainder
marketing and selling disruptive products to mainstream customers
Statement of responsibility
Geoffrey A. Moore ; with a foreword by Regis McKenna
Creator
Subject
Language
eng
Summary
Examines marketing strategies for high-tech products and why they differ from those in other industries
Cataloging source
DAC
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Moore, Geoffrey A.
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Selling
  • High technology
  • Technological innovations
Label
Crossing the chasm : marketing and selling disruptive products to mainstream customers, Geoffrey A. Moore ; with a foreword by Regis McKenna
Instantiates
Publication
Note
  • "A Collins Business book"
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: If Bill Gates can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: Getting beyond the chasm
Control code
207010953
Dimensions
21 cm
Edition
Rev. ed., 1st Collins Business Essentials ed.
Extent
xxi, 227 pages
Isbn
9780060517120
Isbn Type
(pbk.)
Lccn
98055078
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)207010953
Label
Crossing the chasm : marketing and selling disruptive products to mainstream customers, Geoffrey A. Moore ; with a foreword by Regis McKenna
Publication
Note
  • "A Collins Business book"
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: If Bill Gates can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: Getting beyond the chasm
Control code
207010953
Dimensions
21 cm
Edition
Rev. ed., 1st Collins Business Essentials ed.
Extent
xxi, 227 pages
Isbn
9780060517120
Isbn Type
(pbk.)
Lccn
98055078
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)207010953

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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