Coverart for item
The Resource Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers

Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers

Label
Customer winback : how to recapture lost customers and keep them loyal
Title
Customer winback
Title remainder
how to recapture lost customers and keep them loyal
Statement of responsibility
Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Creator
Contributor
Subject
Genre
Language
eng
Summary
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Griffin, Jill
Dewey number
658.8/12
Illustrations
charts
Index
index present
Language note
English
LC call number
HF5415.5
LC item number
.G753 2001eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1942-
http://library.link/vocab/relatedWorkOrContributorName
Lowenstein, Michael W.
Series statement
The Jossey-Bass business & management series
http://library.link/vocab/subjectName
  • Customer loyalty
  • Customer services
  • Customer relations
  • BUSINESS & ECONOMICS
  • Customer loyalty
  • Customer relations
  • Customer services
Label
Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 291-301) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Customer WinBack; Contents; Foreword; Preface; Acknowledgments; The Authors; Part One: How to Win Back Lost Customers; 1 Why Customer Win-Back Is Critical to Your Success; 2 Managing the Big Three: Acquisition, Retention, and Win-Back; 3 Winning Back a Lost Customer; 4 How to Save a Customer on the Brink of Defection; 5 Mobilizing and Managing a Win-Back Team; Part Two: Making Your Company Defection Proof; 6 When You Think Your Customer Is Safe from Defection; 7 Building a Customer Information System That Drives Loyalty; 8 Targeting Prospects with Strong Loyalty Potential
Control code
49414831
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xxii, 314 pages)
Form of item
online
Isbn
9786610350971
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
charts
http://library.link/vocab/ext/overdrive/overdriveId
5c846c29-d6d5-43bc-82d0-3c057c164a7f
Specific material designation
remote
System control number
(OCoLC)49414831
Label
Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Publication
Bibliography note
Includes bibliographical references (pages 291-301) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Customer WinBack; Contents; Foreword; Preface; Acknowledgments; The Authors; Part One: How to Win Back Lost Customers; 1 Why Customer Win-Back Is Critical to Your Success; 2 Managing the Big Three: Acquisition, Retention, and Win-Back; 3 Winning Back a Lost Customer; 4 How to Save a Customer on the Brink of Defection; 5 Mobilizing and Managing a Win-Back Team; Part Two: Making Your Company Defection Proof; 6 When You Think Your Customer Is Safe from Defection; 7 Building a Customer Information System That Drives Loyalty; 8 Targeting Prospects with Strong Loyalty Potential
Control code
49414831
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xxii, 314 pages)
Form of item
online
Isbn
9786610350971
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
charts
http://library.link/vocab/ext/overdrive/overdriveId
5c846c29-d6d5-43bc-82d0-3c057c164a7f
Specific material designation
remote
System control number
(OCoLC)49414831

Library Locations

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      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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