The Resource Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Resource Information
The item Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already
- Language
- eng
- Edition
- 1st ed.
- Extent
- 1 online resource (xxii, 314 pages)
- Contents
-
- Customer WinBack; Contents; Foreword; Preface; Acknowledgments; The Authors; Part One: How to Win Back Lost Customers; 1 Why Customer Win-Back Is Critical to Your Success; 2 Managing the Big Three: Acquisition, Retention, and Win-Back; 3 Winning Back a Lost Customer; 4 How to Save a Customer on the Brink of Defection; 5 Mobilizing and Managing a Win-Back Team; Part Two: Making Your Company Defection Proof; 6 When You Think Your Customer Is Safe from Defection; 7 Building a Customer Information System That Drives Loyalty; 8 Targeting Prospects with Strong Loyalty Potential
- Isbn
- 9786610350971
- Label
- Customer winback : how to recapture lost customers and keep them loyal
- Title
- Customer winback
- Title remainder
- how to recapture lost customers and keep them loyal
- Statement of responsibility
- Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
- Language
- eng
- Summary
- Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already
- Cataloging source
- N$T
- http://library.link/vocab/creatorName
- Griffin, Jill
- Dewey number
- 658.8/12
- Illustrations
- charts
- Index
- index present
- Language note
- English
- LC call number
- HF5415.5
- LC item number
- .G753 2001eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1942-
- http://library.link/vocab/relatedWorkOrContributorName
- Lowenstein, Michael W.
- Series statement
- The Jossey-Bass business & management series
- http://library.link/vocab/subjectName
-
- Customer loyalty
- Customer services
- Customer relations
- BUSINESS & ECONOMICS
- Customer loyalty
- Customer relations
- Customer services
- Label
- Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
- Bibliography note
- Includes bibliographical references (pages 291-301) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Customer WinBack; Contents; Foreword; Preface; Acknowledgments; The Authors; Part One: How to Win Back Lost Customers; 1 Why Customer Win-Back Is Critical to Your Success; 2 Managing the Big Three: Acquisition, Retention, and Win-Back; 3 Winning Back a Lost Customer; 4 How to Save a Customer on the Brink of Defection; 5 Mobilizing and Managing a Win-Back Team; Part Two: Making Your Company Defection Proof; 6 When You Think Your Customer Is Safe from Defection; 7 Building a Customer Information System That Drives Loyalty; 8 Targeting Prospects with Strong Loyalty Potential
- Control code
- 49414831
- Dimensions
- unknown
- Edition
- 1st ed.
- Extent
- 1 online resource (xxii, 314 pages)
- Form of item
- online
- Isbn
- 9786610350971
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- charts
- http://library.link/vocab/ext/overdrive/overdriveId
- 5c846c29-d6d5-43bc-82d0-3c057c164a7f
- Specific material designation
- remote
- System control number
- (OCoLC)49414831
- Label
- Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
- Bibliography note
- Includes bibliographical references (pages 291-301) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Customer WinBack; Contents; Foreword; Preface; Acknowledgments; The Authors; Part One: How to Win Back Lost Customers; 1 Why Customer Win-Back Is Critical to Your Success; 2 Managing the Big Three: Acquisition, Retention, and Win-Back; 3 Winning Back a Lost Customer; 4 How to Save a Customer on the Brink of Defection; 5 Mobilizing and Managing a Win-Back Team; Part Two: Making Your Company Defection Proof; 6 When You Think Your Customer Is Safe from Defection; 7 Building a Customer Information System That Drives Loyalty; 8 Targeting Prospects with Strong Loyalty Potential
- Control code
- 49414831
- Dimensions
- unknown
- Edition
- 1st ed.
- Extent
- 1 online resource (xxii, 314 pages)
- Form of item
- online
- Isbn
- 9786610350971
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- charts
- http://library.link/vocab/ext/overdrive/overdriveId
- 5c846c29-d6d5-43bc-82d0-3c057c164a7f
- Specific material designation
- remote
- System control number
- (OCoLC)49414831
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Customer-winback--how-to-recapture-lost/QJ6DX16U784/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Customer-winback--how-to-recapture-lost/QJ6DX16U784/">Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
