Coverart for item
The Resource Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis

Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis

Label
Decoding Coca-Cola : a biography of a global brand
Title
Decoding Coca-Cola
Title remainder
a biography of a global brand
Statement of responsibility
edited by Robert Crawford, Linda Brennan and Susie Khamis
Contributor
Editor
Subject
Language
eng
Summary
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies"--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
338.7/66362
Index
index present
LC call number
HF5415.1255
LC item number
.D43 2021
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1975-
http://library.link/vocab/relatedWorkOrContributorName
  • Crawford, Robert
  • Brennan, Linda L.
  • Khamis, Susie
Series statement
Routledge studies in marketing;
Series volume
15
http://library.link/vocab/subjectName
  • Coca-Cola Company
  • Branding (Marketing)
  • Advertising
  • Internet advertising
  • Globalization
  • Coca-Cola Company
  • Advertising
  • Branding (Marketing)
  • Globalization
  • Internet advertising
Label
Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
MSTDDAPRINT1178868560
Dimensions
24 cm.
Edition
First Edition.
Extent
1 volume
Isbn
9781138495449
Lccn
2020028926
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
MSTDDAPRINT1178868560
Dimensions
24 cm.
Edition
First Edition.
Extent
1 volume
Isbn
9781138495449
Lccn
2020028926
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
Processing Feedback ...