The Resource Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis
Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis
Resource Information
The item Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- "This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies"--
- Language
- eng
- Label
- Decoding Coca-Cola : a biography of a global brand
- Title
- Decoding Coca-Cola
- Title remainder
- a biography of a global brand
- Statement of responsibility
- edited by Robert Crawford, Linda Brennan and Susie Khamis
- Language
- eng
- Summary
- "This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- Dewey number
- 338.7/66362
- Index
- index present
- LC call number
- HF5415.1255
- LC item number
- .D43 2021
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1975-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Crawford, Robert
- Brennan, Linda L.
- Khamis, Susie
- Series statement
- Routledge studies in marketing;
- Series volume
- 15
- http://library.link/vocab/subjectName
-
- Coca-Cola Company
- Branding (Marketing)
- Advertising
- Internet advertising
- Globalization
- Coca-Cola Company
- Advertising
- Branding (Marketing)
- Globalization
- Internet advertising
- Label
- Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- MSTDDAPRINT1178868560
- Dimensions
- 24 cm.
- Edition
- First Edition.
- Extent
- 1 volume
- Isbn
- 9781138495449
- Lccn
- 2020028926
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Label
- Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- MSTDDAPRINT1178868560
- Dimensions
- 24 cm.
- Edition
- First Edition.
- Extent
- 1 volume
- Isbn
- 9781138495449
- Lccn
- 2020028926
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Decoding-Coca-Cola--a-biography-of-a-global/3cglO9ybW5U/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Decoding-Coca-Cola--a-biography-of-a-global/3cglO9ybW5U/">Decoding Coca-Cola : a biography of a global brand, edited by Robert Crawford, Linda Brennan and Susie Khamis</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
