Coverart for item
The Resource Direct marketing in action : cutting-edge strategies for finding and keeping the best customers, edited by Andrew R. Thomas [and others]

Direct marketing in action : cutting-edge strategies for finding and keeping the best customers, edited by Andrew R. Thomas [and others]

Label
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Title
Direct marketing in action
Title remainder
cutting-edge strategies for finding and keeping the best customers
Statement of responsibility
edited by Andrew R. Thomas [and others]
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.126
LC item number
.D57 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Thomas, Andrew R
http://library.link/vocab/subjectName
  • Direct marketing
  • Target marketing
  • Marketing
  • Consumer behavior
Label
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers, edited by Andrew R. Thomas [and others]
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [195]-199) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson
Control code
71126667
Dimensions
25 cm
Extent
xiv, 218 pages
Isbn
9780275992231
Isbn Type
(alk. paper)
Lccn
2006026009
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers, edited by Andrew R. Thomas [and others]
Publication
Bibliography note
Includes bibliographical references (pages [195]-199) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson
Control code
71126667
Dimensions
25 cm
Extent
xiv, 218 pages
Isbn
9780275992231
Isbn Type
(alk. paper)
Lccn
2006026009
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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