Coverart for item
The Resource Essentials of marketing high technology, William L. Shanklin, John K. Ryans, Jr

Essentials of marketing high technology, William L. Shanklin, John K. Ryans, Jr

Label
Essentials of marketing high technology
Title
Essentials of marketing high technology
Statement of responsibility
William L. Shanklin, John K. Ryans, Jr
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Shanklin, William L
Dewey number
621.381/7/0688
Illustrations
illustrations
Index
index present
LC call number
HC79.T4
LC item number
S49 1987
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ryans, John K
  • Shanklin, William L
http://library.link/vocab/subjectName
  • High technology
  • High technology industries
  • Technologie de pointe
  • Industries de pointe
  • Marketing
  • Spitzentechnologie
  • Hochtechnologiesektor / Marketingpolitik / USA
Label
Essentials of marketing high technology, William L. Shanklin, John K. Ryans, Jr
Instantiates
Publication
Note
Rev. ed. of: Marketing high technology. c1984
Bibliography note
Includes bibliographies and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • pt.1. High technology in concept and society: High-tech megatenets: 10 principles of high-technology market behavior -- Occupational opportunities in marketing high-tech products and services -- Incubators, entrepreneurs, and high-tech marketing -- pt.2. Technological innovation and marketing: A place for supply-side marketing -- International high-tech competition: a U.S. view -- What is high technology? -- Can consortia keep us competitive? An interview with MCC's Bobby Inman -- pt.3. Marketing organization and sales management: Types of high-tech firms -- Marketing high-tech services: target your sales -- pt.4. Interfacing marketing and R&D -- pt.5. Positioning and the selection of target markets -- pt.6. Searching for market opportunities and insight -- pt.7. Managing high-tech products -- pt.8. Directing the presentation -- How to set an ad budget -- pt.9. Processing and pricing -- pt.10. Strategic market planning -- Representative cases: REACH Robotics Corporation; Nuclear fuel marketing: DOE's special situation; Cray Research, Inc.: the supercomputer people
  • Vignettes: Nolan Bushnell, a Silicon Valley legend in his own time -- High-tech movers and shakers: yesterday and today -- How top executives in high-technology companies see themselves, their behavioral characteristics and motivations -- Organizing for an R&D-marketing interface: The Micon Systems, Inc., case -- Corning medical sales organization -- Lasers: applying the technology here, there, and everywhere -- Biotech marketing study -- Robotics industry channels -- Marketing for nonradioactive DNA labeling
Control code
13796705
Dimensions
23 cm
Extent
xxv, 353 pages
Isbn
9780669132120
Isbn Type
(pbk. : alk. paper)
Lccn
86045308
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
ZBWT00075900
Other physical details
illustrations
System control number
(WaOLN)962894
Label
Essentials of marketing high technology, William L. Shanklin, John K. Ryans, Jr
Publication
Note
Rev. ed. of: Marketing high technology. c1984
Bibliography note
Includes bibliographies and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • pt.1. High technology in concept and society: High-tech megatenets: 10 principles of high-technology market behavior -- Occupational opportunities in marketing high-tech products and services -- Incubators, entrepreneurs, and high-tech marketing -- pt.2. Technological innovation and marketing: A place for supply-side marketing -- International high-tech competition: a U.S. view -- What is high technology? -- Can consortia keep us competitive? An interview with MCC's Bobby Inman -- pt.3. Marketing organization and sales management: Types of high-tech firms -- Marketing high-tech services: target your sales -- pt.4. Interfacing marketing and R&D -- pt.5. Positioning and the selection of target markets -- pt.6. Searching for market opportunities and insight -- pt.7. Managing high-tech products -- pt.8. Directing the presentation -- How to set an ad budget -- pt.9. Processing and pricing -- pt.10. Strategic market planning -- Representative cases: REACH Robotics Corporation; Nuclear fuel marketing: DOE's special situation; Cray Research, Inc.: the supercomputer people
  • Vignettes: Nolan Bushnell, a Silicon Valley legend in his own time -- High-tech movers and shakers: yesterday and today -- How top executives in high-technology companies see themselves, their behavioral characteristics and motivations -- Organizing for an R&D-marketing interface: The Micon Systems, Inc., case -- Corning medical sales organization -- Lasers: applying the technology here, there, and everywhere -- Biotech marketing study -- Robotics industry channels -- Marketing for nonradioactive DNA labeling
Control code
13796705
Dimensions
23 cm
Extent
xxv, 353 pages
Isbn
9780669132120
Isbn Type
(pbk. : alk. paper)
Lccn
86045308
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
ZBWT00075900
Other physical details
illustrations
System control number
(WaOLN)962894

Library Locations

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      37.955220 -91.772210
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