Coverart for item
The Resource Experimentation works : the surprising power of business experiments, Stefan H. Thomke

Experimentation works : the surprising power of business experiments, Stefan H. Thomke

Label
Experimentation works : the surprising power of business experiments
Title
Experimentation works
Title remainder
the surprising power of business experiments
Statement of responsibility
Stefan H. Thomke
Creator
Contributor
Author
Subject
Language
eng
Summary
"When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product, service, or business model will fail or succeed--by subjecting it to rigorous experimentation. Think about it. A pharmaceutical company would never introduce a new drug without first conducting a round of experiments based on established scientific protocols. Yet that's essentially what many companies do when they roll out new products and services. As Harvard Business School professor Stefan Thomke shows in this eye-opening and essential book, the "best guess" approach to innovation is changing fast. There are now leading companies that conduct more than ten thousand online controlled experiments annually, engaging millions of users. These organizations have discovered that an "experiment with everything" approach has a big payoff, giving them a considerable competitive advantage. How can you do this at your company? Leaders and managers need to create an "experimentation organization" that masters the science of testing and puts the discipline of experimentation at the center of the innovation process. It used to take companies years to build the infrastructure and develop the expertise to run hundreds of experiments each day. But Thomke shows how, with advances in technology, these capabilities are at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create better customer experiences, and generate huge financial returns. Filled with engaging and instructive stories of leading experimentation organizations, Experimentation Works will be your guidebook to a truly new way of thinking and innovating"--
Assigning source
Provided by publisher
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Thomke, Stefan H
Dewey number
658.4/063
Illustrations
illustrations
Index
index present
LC call number
HD45
LC item number
.T46 2020
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest (Firm)
http://library.link/vocab/subjectName
  • Business
  • Marketing research
  • Creative ability in business
  • Consumers
  • Success in business
Label
Experimentation works : the surprising power of business experiments, Stefan H. Thomke
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Can Your Culture Handle Large-Scale Experimentation?
  • 5.
  • Inside an Experimentation Organization
  • 6.
  • Becoming an Experimentation Organization
  • 7.
  • Seven Myths of Business Experimentation
  • Machine generated contents note:
  • 1.
  • Why Experimentation Works
  • 2.
  • What Makes a Good Business Experiment?
  • 3.
  • How to Experiment Online
  • 4.
Control code
MSTDDA5846344
Dimensions
unknown
Extent
1 online resource ( xi, 272 pages ):
Form of item
online
Isbn
9781633697119
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
3beb0558-b9fc-4809-920f-e466db707212
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
Experimentation works : the surprising power of business experiments, Stefan H. Thomke
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Can Your Culture Handle Large-Scale Experimentation?
  • 5.
  • Inside an Experimentation Organization
  • 6.
  • Becoming an Experimentation Organization
  • 7.
  • Seven Myths of Business Experimentation
  • Machine generated contents note:
  • 1.
  • Why Experimentation Works
  • 2.
  • What Makes a Good Business Experiment?
  • 3.
  • How to Experiment Online
  • 4.
Control code
MSTDDA5846344
Dimensions
unknown
Extent
1 online resource ( xi, 272 pages ):
Form of item
online
Isbn
9781633697119
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
3beb0558-b9fc-4809-920f-e466db707212
Reproduction note
Electronic reproduction.
Specific material designation
remote

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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