Coverart for item
The Resource It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu

It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu

Label
It's not about the technology : developing the craft of thinking for a high technology corporation
Title
It's not about the technology
Title remainder
developing the craft of thinking for a high technology corporation
Statement of responsibility
Raj Karamchedu
Creator
Subject
Language
eng
Cataloging source
TEF
http://library.link/vocab/creatorName
Karamchedu, Varada Raj
Dewey number
658.5/75
Illustrations
illustrations
Index
index present
LC call number
HF5415.15
LC item number
.K37 2005
Literary form
non fiction
http://library.link/vocab/subjectName
  • High technology industries
  • High technology
  • Product management
  • New products
  • New products
Label
It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover -- Table of Contents -- Preface -- PART ONE: THE THINKING -- 1 The Problem -- 2 Organized But Dysfunctional -- 3 The Awareness of an Engineer -- 4 Marketing's Choice and Engineering Planning -- 5 Differentiation: A Phenomenon, Not A Concept -- 6 We Relate Before We Differentiate -- 7 Contexts Can Undifferentiate A Product! -- 8 The Semiconductor Company Context -- PART TWO: THE FORWARD MOVEMENT LATENT IN EXECUTION -- 9 A Glimpse At The Marketing Context -- 10 The Context of Execution -- PART THREE: HIGH TECH CONTEXTS -- A SEMICONDUCTOR COMPANY VIEW -- 11 The Semiconductor Value Chain -- 12 The Product Definition Context -- 13 The Economics Context -- 14 The Customer Context -- 15 The Design-in -- PART FOUR: THE CRAFT AND THE MINDSET -- 16 The Requirements Craft -- 17 Manage Expectations -- 18 The Execution Mindset -- 19 Overcoming Technology-centric View -- 20 Marketing is Organized Decision Making
Control code
57450369
Dimensions
24 cm
Extent
xiii, 212 pages
Isbn
9780387233505
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover -- Table of Contents -- Preface -- PART ONE: THE THINKING -- 1 The Problem -- 2 Organized But Dysfunctional -- 3 The Awareness of an Engineer -- 4 Marketing's Choice and Engineering Planning -- 5 Differentiation: A Phenomenon, Not A Concept -- 6 We Relate Before We Differentiate -- 7 Contexts Can Undifferentiate A Product! -- 8 The Semiconductor Company Context -- PART TWO: THE FORWARD MOVEMENT LATENT IN EXECUTION -- 9 A Glimpse At The Marketing Context -- 10 The Context of Execution -- PART THREE: HIGH TECH CONTEXTS -- A SEMICONDUCTOR COMPANY VIEW -- 11 The Semiconductor Value Chain -- 12 The Product Definition Context -- 13 The Economics Context -- 14 The Customer Context -- 15 The Design-in -- PART FOUR: THE CRAFT AND THE MINDSET -- 16 The Requirements Craft -- 17 Manage Expectations -- 18 The Execution Mindset -- 19 Overcoming Technology-centric View -- 20 Marketing is Organized Decision Making
Control code
57450369
Dimensions
24 cm
Extent
xiii, 212 pages
Isbn
9780387233505
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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