The Resource It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu
It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu
Resource Information
The item It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- xiii, 212 pages
- Note
- Includes index
- Contents
-
- Cover
- Table of Contents
- Preface
- PART ONE: THE THINKING
- 1 The Problem
- 2 Organized But Dysfunctional
- 3 The Awareness of an Engineer
- 4 Marketing's Choice and Engineering Planning
- 5 Differentiation: A Phenomenon, Not A Concept
- 6 We Relate Before We Differentiate
- 7 Contexts Can Undifferentiate A Product!
- 8 The Semiconductor Company Context
- PART TWO: THE FORWARD MOVEMENT LATENT IN EXECUTION
- 9 A Glimpse At The Marketing Context
- 10 The Context of Execution
- PART THREE: HIGH TECH CONTEXTS
- A SEMICONDUCTOR COMPANY VIEW
- 11 The Semiconductor Value Chain
- 12 The Product Definition Context
- 13 The Economics Context
- 14 The Customer Context
- 15 The Design-in
- PART FOUR: THE CRAFT AND THE MINDSET
- 16 The Requirements Craft
- 17 Manage Expectations
- 18 The Execution Mindset
- 19 Overcoming Technology-centric View
- 20 Marketing is Organized Decision Making
- Isbn
- 9780387233505
- Label
- It's not about the technology : developing the craft of thinking for a high technology corporation
- Title
- It's not about the technology
- Title remainder
- developing the craft of thinking for a high technology corporation
- Statement of responsibility
- Raj Karamchedu
- Language
- eng
- Cataloging source
- TEF
- http://library.link/vocab/creatorName
- Karamchedu, Varada Raj
- Dewey number
- 658.5/75
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.15
- LC item number
- .K37 2005
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- High technology industries
- High technology
- Product management
- New products
- New products
- Label
- It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover -- Table of Contents -- Preface -- PART ONE: THE THINKING -- 1 The Problem -- 2 Organized But Dysfunctional -- 3 The Awareness of an Engineer -- 4 Marketing's Choice and Engineering Planning -- 5 Differentiation: A Phenomenon, Not A Concept -- 6 We Relate Before We Differentiate -- 7 Contexts Can Undifferentiate A Product! -- 8 The Semiconductor Company Context -- PART TWO: THE FORWARD MOVEMENT LATENT IN EXECUTION -- 9 A Glimpse At The Marketing Context -- 10 The Context of Execution -- PART THREE: HIGH TECH CONTEXTS -- A SEMICONDUCTOR COMPANY VIEW -- 11 The Semiconductor Value Chain -- 12 The Product Definition Context -- 13 The Economics Context -- 14 The Customer Context -- 15 The Design-in -- PART FOUR: THE CRAFT AND THE MINDSET -- 16 The Requirements Craft -- 17 Manage Expectations -- 18 The Execution Mindset -- 19 Overcoming Technology-centric View -- 20 Marketing is Organized Decision Making
- Control code
- 57450369
- Dimensions
- 24 cm
- Extent
- xiii, 212 pages
- Isbn
- 9780387233505
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Label
- It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover -- Table of Contents -- Preface -- PART ONE: THE THINKING -- 1 The Problem -- 2 Organized But Dysfunctional -- 3 The Awareness of an Engineer -- 4 Marketing's Choice and Engineering Planning -- 5 Differentiation: A Phenomenon, Not A Concept -- 6 We Relate Before We Differentiate -- 7 Contexts Can Undifferentiate A Product! -- 8 The Semiconductor Company Context -- PART TWO: THE FORWARD MOVEMENT LATENT IN EXECUTION -- 9 A Glimpse At The Marketing Context -- 10 The Context of Execution -- PART THREE: HIGH TECH CONTEXTS -- A SEMICONDUCTOR COMPANY VIEW -- 11 The Semiconductor Value Chain -- 12 The Product Definition Context -- 13 The Economics Context -- 14 The Customer Context -- 15 The Design-in -- PART FOUR: THE CRAFT AND THE MINDSET -- 16 The Requirements Craft -- 17 Manage Expectations -- 18 The Execution Mindset -- 19 Overcoming Technology-centric View -- 20 Marketing is Organized Decision Making
- Control code
- 57450369
- Dimensions
- 24 cm
- Extent
- xiii, 212 pages
- Isbn
- 9780387233505
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Its-not-about-the-technology--developing-the/l2kBgPGnzDQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Its-not-about-the-technology--developing-the/l2kBgPGnzDQ/">It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Its-not-about-the-technology--developing-the/l2kBgPGnzDQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Its-not-about-the-technology--developing-the/l2kBgPGnzDQ/">It's not about the technology : developing the craft of thinking for a high technology corporation, Raj Karamchedu</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
