Coverart for item
The Resource Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers, Joël Le Bon, Carl A. Herman

Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers, Joël Le Bon, Carl A. Herman

Label
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers
Title
Key account management
Title remainder
strategies to leverage information, technology, and relationships to deliver value to large customers
Statement of responsibility
Joël Le Bon, Carl A. Herman
Title variation
Strategies to leverage information, technology, and relationships to deliver value to large customers
Creator
Contributor
Author
Subject
Language
eng
Summary
Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Le Bon, Joël
Dewey number
658.8/04
Illustrations
illustrations
Index
index present
LC call number
HF5438.8.K48
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Herman, Carl A.
Series statement
Selling and sales force management collection
http://library.link/vocab/subjectName
  • Selling
  • Marketing
  • Customer services
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Customer services
  • Marketing
  • Selling
Label
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers, Joël Le Bon, Carl A. Herman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Key account management, organizational alignment, and the selling center -- Building and delivering value to key accounts -- Leveraging collaborative CRM and technology -- Business customer marketing and key account development
Control code
910639486
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781631571756
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000599
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)910639486
Label
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers, Joël Le Bon, Carl A. Herman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Key account management, organizational alignment, and the selling center -- Building and delivering value to key accounts -- Leveraging collaborative CRM and technology -- Business customer marketing and key account development
Control code
910639486
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781631571756
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000599
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)910639486

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
Processing Feedback ...