Coverart for item
The Resource Killer Web content : make the sale, deliver the service, build the brand, Gerry McGovern

Killer Web content : make the sale, deliver the service, build the brand, Gerry McGovern

Label
Killer Web content : make the sale, deliver the service, build the brand
Title
Killer Web content
Title remainder
make the sale, deliver the service, build the brand
Statement of responsibility
Gerry McGovern
Creator
Subject
Genre
Language
eng
Summary
Written by an internationally acclaimed specialist in this field, the book provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
McGovern, Gerry
Dewey number
658.872
Illustrations
illustrations
Index
index present
LC call number
TK5105.888
LC item number
.M34 2006eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Internet marketing
  • Web site development
  • Sales & marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Web site development
Label
Killer Web content : make the sale, deliver the service, build the brand, Gerry McGovern
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgments -- Part 1. The theory. 1. Do you have the killer instinct? -- 2. Why less is more -- 3. Why content is not king -- Part 2. The practice. 4. Why you need to ban "users" -- 5. Killer web content's "six Cs" -- 6. Carewords : the keys to action -- 7. Killer headings and summaries -- 8. To blog or not to blog? -- 9. Search : how to get found -- 10. Case study -- Part 3. The boring (but important) stuff. 11. Researching for the killer web content -- 12. The importance of being organized -- 13. Collaboratively created content rocks -- A final word. 14. Your words are powerful things -- Appendices -- Index
Control code
290485526
Dimensions
unknown
Extent
1 online resource (iv, 220 pages)
Form of item
online
Isbn
9781408101889
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
ef40efae-9d08-48df-ab91-29cc6a2b7521
Specific material designation
remote
System control number
(OCoLC)290485526
Label
Killer Web content : make the sale, deliver the service, build the brand, Gerry McGovern
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgments -- Part 1. The theory. 1. Do you have the killer instinct? -- 2. Why less is more -- 3. Why content is not king -- Part 2. The practice. 4. Why you need to ban "users" -- 5. Killer web content's "six Cs" -- 6. Carewords : the keys to action -- 7. Killer headings and summaries -- 8. To blog or not to blog? -- 9. Search : how to get found -- 10. Case study -- Part 3. The boring (but important) stuff. 11. Researching for the killer web content -- 12. The importance of being organized -- 13. Collaboratively created content rocks -- A final word. 14. Your words are powerful things -- Appendices -- Index
Control code
290485526
Dimensions
unknown
Extent
1 online resource (iv, 220 pages)
Form of item
online
Isbn
9781408101889
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
ef40efae-9d08-48df-ab91-29cc6a2b7521
Specific material designation
remote
System control number
(OCoLC)290485526

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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