The Resource Marketing Strategies and Practices in the Contemporary Environment
Marketing Strategies and Practices in the Contemporary Environment
Resource Information
The item Marketing Strategies and Practices in the Contemporary Environment represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing Strategies and Practices in the Contemporary Environment represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in the present Contemporary Environment have been altered and tend to be adapted to the conditions emerging in the new economic, social and technological environment. A new scenery is developed in the business world by the change in the characteristics and features of marketing variables and tools, such as product and brand, pricing, distribution channels a
- Language
- eng
- Extent
- 1 online resource (109 pages)
- Contents
-
- Cover; Editorial advisory board; Guest editorial; Consumer perceptions of cobrands: the role of brand positioning strategies; Pro-Environmental Purchasing Behaviour during the economic crisis; Product innovation and cause-related marketing success; Family business internationalisation through a digital entry mode; Evaluating the performance of destination marketing systems(DMS): stakeholder perspective; Damaging brands through market research
- Isbn
- 9781783509584
- Label
- Marketing Strategies and Practices in the Contemporary Environment
- Title
- Marketing Strategies and Practices in the Contemporary Environment
- Language
- eng
- Summary
- The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in the present Contemporary Environment have been altered and tend to be adapted to the conditions emerging in the new economic, social and technological environment. A new scenery is developed in the business world by the change in the characteristics and features of marketing variables and tools, such as product and brand, pricing, distribution channels a
- Cataloging source
- EBLCP
- http://library.link/vocab/creatorName
- Wright, Gillian
- Dewey number
- 658.8
- Index
- no index present
- LC call number
-
- HF5415
- HF5415.1265
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Harker, Michael
- Sarmaniotis, Christos
- Wickens, Eugenia
- Series statement
- Marketing Intelligence & Planning: Volume 32, Issue 2
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Marketing
- Marketing
- Label
- Marketing Strategies and Practices in the Contemporary Environment
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover; Editorial advisory board; Guest editorial; Consumer perceptions of cobrands: the role of brand positioning strategies; Pro-Environmental Purchasing Behaviour during the economic crisis; Product innovation and cause-related marketing success; Family business internationalisation through a digital entry mode; Evaluating the performance of destination marketing systems(DMS): stakeholder perspective; Damaging brands through market research
- Control code
- 885122678
- Dimensions
- unknown
- Extent
- 1 online resource (109 pages)
- Form of item
- online
- Isbn
- 9781783509584
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)885122678
- Label
- Marketing Strategies and Practices in the Contemporary Environment
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover; Editorial advisory board; Guest editorial; Consumer perceptions of cobrands: the role of brand positioning strategies; Pro-Environmental Purchasing Behaviour during the economic crisis; Product innovation and cause-related marketing success; Family business internationalisation through a digital entry mode; Evaluating the performance of destination marketing systems(DMS): stakeholder perspective; Damaging brands through market research
- Control code
- 885122678
- Dimensions
- unknown
- Extent
- 1 online resource (109 pages)
- Form of item
- online
- Isbn
- 9781783509584
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)885122678
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Marketing-Strategies-and-Practices-in-the/mDJXMbQp02s/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Marketing-Strategies-and-Practices-in-the/mDJXMbQp02s/">Marketing Strategies and Practices in the Contemporary Environment</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
