Coverart for item
The Resource Marketing Strategies and Practices in the Contemporary Environment

Marketing Strategies and Practices in the Contemporary Environment

Label
Marketing Strategies and Practices in the Contemporary Environment
Title
Marketing Strategies and Practices in the Contemporary Environment
Creator
Contributor
Subject
Genre
Language
eng
Summary
The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in the present Contemporary Environment have been altered and tend to be adapted to the conditions emerging in the new economic, social and technological environment. A new scenery is developed in the business world by the change in the characteristics and features of marketing variables and tools, such as product and brand, pricing, distribution channels a
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Wright, Gillian
Dewey number
658.8
Index
no index present
LC call number
  • HF5415
  • HF5415.1265
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Harker, Michael
  • Sarmaniotis, Christos
  • Wickens, Eugenia
Series statement
Marketing Intelligence & Planning: Volume 32, Issue 2
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Marketing
Label
Marketing Strategies and Practices in the Contemporary Environment
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Editorial advisory board; Guest editorial; Consumer perceptions of cobrands: the role of brand positioning strategies; Pro-Environmental Purchasing Behaviour during the economic crisis; Product innovation and cause-related marketing success; Family business internationalisation through a digital entry mode; Evaluating the performance of destination marketing systems(DMS): stakeholder perspective; Damaging brands through market research
Control code
885122678
Dimensions
unknown
Extent
1 online resource (109 pages)
Form of item
online
Isbn
9781783509584
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)885122678
Label
Marketing Strategies and Practices in the Contemporary Environment
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Editorial advisory board; Guest editorial; Consumer perceptions of cobrands: the role of brand positioning strategies; Pro-Environmental Purchasing Behaviour during the economic crisis; Product innovation and cause-related marketing success; Family business internationalisation through a digital entry mode; Evaluating the performance of destination marketing systems(DMS): stakeholder perspective; Damaging brands through market research
Control code
885122678
Dimensions
unknown
Extent
1 online resource (109 pages)
Form of item
online
Isbn
9781783509584
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)885122678

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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