Coverart for item
The Resource Marketing and management models : a guide to understanding and using business models, Helen Strong

Marketing and management models : a guide to understanding and using business models, Helen Strong

Label
Marketing and management models : a guide to understanding and using business models
Title
Marketing and management models
Title remainder
a guide to understanding and using business models
Statement of responsibility
Helen Strong
Creator
Subject
Language
eng
Summary
Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You'll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you're a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Strong, Helen
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HD30.25
LC item number
.S876 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Marketing strategy collection
http://library.link/vocab/subjectName
  • Industrial management
  • Marketing
  • Industrial management
  • Marketing
Label
Marketing and management models : a guide to understanding and using business models, Helen Strong
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover -- Contents -- List of Figures -- List of Tables -- Abbreviations -- Preface -- Acknowledgments -- Chapter1: Arthur D Little Matrix -- Chapter 2: Adopt and Drop Curve -- Chapter 3: Ansoff Growth Matrix -- Chapter 4: Authenticity Gap -- Chapter 5: Brand EquityG -- Chapter 6: Brand Resonance -- Chapter 7: Brand Resonance LadderG -- Chapter 8: Brand Loyalty Programs -- Chapter 9: Brand Switching -- Chapter 10: Engagement Gearing -- Chapter 11: Communication Targeting -- Chapter 12: Consumer Decision Making -- Chapter 13: Consumer Decision Model for a Service Industry Environment -- Chapter 14: Consumer Angry Switching -- Chapter 15: Customer Growth Rate -- Chapter 16: Gamification -- Chapter 17: Gap Analysis1 -- Chapter 18: Cultural Integration in Marketing -- Chapter 19: Force Field Analysis -- Chapter 20: Iceberg Theory: Identification of the Marketing Research Problem -- Chapter 21: Integrated Marketing Vectors -- Chapter 22: Ishikawa Diagram (Fishbone) -- Chapter 23: Mullin's Seven Domains-Business Opportunities -- Chapter 24 Perceptual Maps -- Chapter 25: Porter's Five Force Analysis -- Chapter 26: Positioning -- Chapter 27: Product Life Cycle -- Chapter 28: Road Mapping -- Chapter 29: SERVQUAL -- Chapter 30: SOSTAC® Planning System -- Chapter 31: Stakeholder Analysis -- Chapter 32: Supply Chain Concept -- Chapter 33: Target Market Identification -- Chapter 34: The Growth Share Matrix -- Chapter 35: Glossary of Terms -- Conclusion -- About the Author -- References -- Index -- Ad Page -- Cover
Control code
885819631
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781606499634
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000464
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)885819631
Label
Marketing and management models : a guide to understanding and using business models, Helen Strong
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover -- Contents -- List of Figures -- List of Tables -- Abbreviations -- Preface -- Acknowledgments -- Chapter1: Arthur D Little Matrix -- Chapter 2: Adopt and Drop Curve -- Chapter 3: Ansoff Growth Matrix -- Chapter 4: Authenticity Gap -- Chapter 5: Brand EquityG -- Chapter 6: Brand Resonance -- Chapter 7: Brand Resonance LadderG -- Chapter 8: Brand Loyalty Programs -- Chapter 9: Brand Switching -- Chapter 10: Engagement Gearing -- Chapter 11: Communication Targeting -- Chapter 12: Consumer Decision Making -- Chapter 13: Consumer Decision Model for a Service Industry Environment -- Chapter 14: Consumer Angry Switching -- Chapter 15: Customer Growth Rate -- Chapter 16: Gamification -- Chapter 17: Gap Analysis1 -- Chapter 18: Cultural Integration in Marketing -- Chapter 19: Force Field Analysis -- Chapter 20: Iceberg Theory: Identification of the Marketing Research Problem -- Chapter 21: Integrated Marketing Vectors -- Chapter 22: Ishikawa Diagram (Fishbone) -- Chapter 23: Mullin's Seven Domains-Business Opportunities -- Chapter 24 Perceptual Maps -- Chapter 25: Porter's Five Force Analysis -- Chapter 26: Positioning -- Chapter 27: Product Life Cycle -- Chapter 28: Road Mapping -- Chapter 29: SERVQUAL -- Chapter 30: SOSTAC® Planning System -- Chapter 31: Stakeholder Analysis -- Chapter 32: Supply Chain Concept -- Chapter 33: Target Market Identification -- Chapter 34: The Growth Share Matrix -- Chapter 35: Glossary of Terms -- Conclusion -- About the Author -- References -- Index -- Ad Page -- Cover
Control code
885819631
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781606499634
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000464
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)885819631

Library Locations

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      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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