The Resource Marketing and management models : a guide to understanding and using business models, Helen Strong
Marketing and management models : a guide to understanding and using business models, Helen Strong
Resource Information
The item Marketing and management models : a guide to understanding and using business models, Helen Strong represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing and management models : a guide to understanding and using business models, Helen Strong represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You'll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you're a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!
- Language
- eng
- Extent
- 1 online resource (1 volume)
- Contents
-
- Cover
- Contents
- List of Figures
- List of Tables
- Abbreviations
- Preface
- Acknowledgments
- Chapter1: Arthur D Little Matrix
- Chapter 2: Adopt and Drop Curve
- Chapter 3: Ansoff Growth Matrix
- Chapter 4: Authenticity Gap
- Chapter 5: Brand EquityG
- Chapter 6: Brand Resonance
- Chapter 7: Brand Resonance LadderG
- Chapter 8: Brand Loyalty Programs
- Chapter 9: Brand Switching
- Chapter 10: Engagement Gearing
- Chapter 11: Communication Targeting
- Chapter 12: Consumer Decision Making
- Chapter 13: Consumer Decision Model for a Service Industry Environment
- Chapter 14: Consumer Angry Switching
- Chapter 15: Customer Growth Rate
- Chapter 16: Gamification
- Chapter 17: Gap Analysis1
- Chapter 18: Cultural Integration in Marketing
- Chapter 19: Force Field Analysis
- Chapter 20: Iceberg Theory: Identification of the Marketing Research Problem
- Chapter 21: Integrated Marketing Vectors
- Chapter 22: Ishikawa Diagram (Fishbone)
- Chapter 23: Mullin's Seven Domains-Business Opportunities
- Chapter 24 Perceptual Maps
- Chapter 25: Porter's Five Force Analysis
- Chapter 26: Positioning
- Chapter 27: Product Life Cycle
- Chapter 28: Road Mapping
- Chapter 29: SERVQUAL
- Chapter 30: SOSTAC® Planning System
- Chapter 31: Stakeholder Analysis
- Chapter 32: Supply Chain Concept
- Chapter 33: Target Market Identification
- Chapter 34: The Growth Share Matrix
- Chapter 35: Glossary of Terms
- Conclusion
- About the Author
- References
- Index
- Ad Page
- Cover
- Isbn
- 9781606499634
- Label
- Marketing and management models : a guide to understanding and using business models
- Title
- Marketing and management models
- Title remainder
- a guide to understanding and using business models
- Statement of responsibility
- Helen Strong
- Language
- eng
- Summary
- Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You'll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you're a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!
- Cataloging source
- UMI
- http://library.link/vocab/creatorName
- Strong, Helen
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD30.25
- LC item number
- .S876 2014
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- Marketing strategy collection
- http://library.link/vocab/subjectName
-
- Industrial management
- Marketing
- Industrial management
- Marketing
- Label
- Marketing and management models : a guide to understanding and using business models, Helen Strong
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover -- Contents -- List of Figures -- List of Tables -- Abbreviations -- Preface -- Acknowledgments -- Chapter1: Arthur D Little Matrix -- Chapter 2: Adopt and Drop Curve -- Chapter 3: Ansoff Growth Matrix -- Chapter 4: Authenticity Gap -- Chapter 5: Brand EquityG -- Chapter 6: Brand Resonance -- Chapter 7: Brand Resonance LadderG -- Chapter 8: Brand Loyalty Programs -- Chapter 9: Brand Switching -- Chapter 10: Engagement Gearing -- Chapter 11: Communication Targeting -- Chapter 12: Consumer Decision Making -- Chapter 13: Consumer Decision Model for a Service Industry Environment -- Chapter 14: Consumer Angry Switching -- Chapter 15: Customer Growth Rate -- Chapter 16: Gamification -- Chapter 17: Gap Analysis1 -- Chapter 18: Cultural Integration in Marketing -- Chapter 19: Force Field Analysis -- Chapter 20: Iceberg Theory: Identification of the Marketing Research Problem -- Chapter 21: Integrated Marketing Vectors -- Chapter 22: Ishikawa Diagram (Fishbone) -- Chapter 23: Mullin's Seven Domains-Business Opportunities -- Chapter 24 Perceptual Maps -- Chapter 25: Porter's Five Force Analysis -- Chapter 26: Positioning -- Chapter 27: Product Life Cycle -- Chapter 28: Road Mapping -- Chapter 29: SERVQUAL -- Chapter 30: SOSTAC® Planning System -- Chapter 31: Stakeholder Analysis -- Chapter 32: Supply Chain Concept -- Chapter 33: Target Market Identification -- Chapter 34: The Growth Share Matrix -- Chapter 35: Glossary of Terms -- Conclusion -- About the Author -- References -- Index -- Ad Page -- Cover
- Control code
- 885819631
- Dimensions
- unknown
- Extent
- 1 online resource (1 volume)
- Form of item
- online
- Isbn
- 9781606499634
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- http://library.link/vocab/ext/overdrive/overdriveId
- cl0500000464
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)885819631
- Label
- Marketing and management models : a guide to understanding and using business models, Helen Strong
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover -- Contents -- List of Figures -- List of Tables -- Abbreviations -- Preface -- Acknowledgments -- Chapter1: Arthur D Little Matrix -- Chapter 2: Adopt and Drop Curve -- Chapter 3: Ansoff Growth Matrix -- Chapter 4: Authenticity Gap -- Chapter 5: Brand EquityG -- Chapter 6: Brand Resonance -- Chapter 7: Brand Resonance LadderG -- Chapter 8: Brand Loyalty Programs -- Chapter 9: Brand Switching -- Chapter 10: Engagement Gearing -- Chapter 11: Communication Targeting -- Chapter 12: Consumer Decision Making -- Chapter 13: Consumer Decision Model for a Service Industry Environment -- Chapter 14: Consumer Angry Switching -- Chapter 15: Customer Growth Rate -- Chapter 16: Gamification -- Chapter 17: Gap Analysis1 -- Chapter 18: Cultural Integration in Marketing -- Chapter 19: Force Field Analysis -- Chapter 20: Iceberg Theory: Identification of the Marketing Research Problem -- Chapter 21: Integrated Marketing Vectors -- Chapter 22: Ishikawa Diagram (Fishbone) -- Chapter 23: Mullin's Seven Domains-Business Opportunities -- Chapter 24 Perceptual Maps -- Chapter 25: Porter's Five Force Analysis -- Chapter 26: Positioning -- Chapter 27: Product Life Cycle -- Chapter 28: Road Mapping -- Chapter 29: SERVQUAL -- Chapter 30: SOSTAC® Planning System -- Chapter 31: Stakeholder Analysis -- Chapter 32: Supply Chain Concept -- Chapter 33: Target Market Identification -- Chapter 34: The Growth Share Matrix -- Chapter 35: Glossary of Terms -- Conclusion -- About the Author -- References -- Index -- Ad Page -- Cover
- Control code
- 885819631
- Dimensions
- unknown
- Extent
- 1 online resource (1 volume)
- Form of item
- online
- Isbn
- 9781606499634
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- http://library.link/vocab/ext/overdrive/overdriveId
- cl0500000464
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)885819631
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Marketing-and-management-models--a-guide-to/WeaVeXtqv-w/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Marketing-and-management-models--a-guide-to/WeaVeXtqv-w/">Marketing and management models : a guide to understanding and using business models, Helen Strong</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
