The Resource Marketing libraries in a Web 2.0 world, edited by Dinesh Gupta and Réjean Savard
Marketing libraries in a Web 2.0 world, edited by Dinesh Gupta and Réjean Savard
Resource Information
The item Marketing libraries in a Web 2.0 world, edited by Dinesh Gupta and Réjean Savard represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing libraries in a Web 2.0 world, edited by Dinesh Gupta and Réjean Savard represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools
- Language
-
- eng
- fre
- eng
- Extent
- 1 online resource (1 electronic resource (xiv, 161 pages))
- Contents
-
- The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff
- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer
- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf
- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado
- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon
- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol
- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku
- The impact of CMR 2.0 in the library / Yamina Benhaouya
- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh
- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar
- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler
- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb
- Brazilian librarians and Twitter / Moreno Barros
- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz
- Isbn
- 9783110263534
- Label
- Marketing libraries in a Web 2.0 world
- Title
- Marketing libraries in a Web 2.0 world
- Statement of responsibility
- edited by Dinesh Gupta and Réjean Savard
- Subject
-
- Web 2.0 -- Congresses
- COMPUTERS -- Online Services | Resource Directories
- COMPUTERS -- System Administration | Storage & Retrieval
- Conference papers and proceedings
- Electronic book
- Electronic books
- Electronic books
- Libraries -- Marketing
- Libraries -- Marketing -- Congresses
- Online social networks -- Library applications
- Online social networks -- Library applications -- Congresses
- Web 2.0
- Language
-
- eng
- fre
- eng
- Summary
- Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools
- Cataloging source
- OKU
- Dewey number
- 025.04/2
- Illustrations
- illustrations
- Index
- no index present
- Language note
- Papers in English and French
- LC call number
- Z716.3
- LC item number
- .M2925 2011
- Literary form
- non fiction
- NAL call number
- Z716.3
- NAL item number
- .M2925 2011
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1950-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Gupta, Dinesh K
- Savard, Réjean
- International Federation of Library Associations and Institutions
- Series statement
- IFLA publications,
- Series volume
- 145
- http://library.link/vocab/subjectName
-
- Libraries
- Online social networks
- Web 2.0
- COMPUTERS
- COMPUTERS
- Libraries
- Online social networks
- Web 2.0
- Label
- Marketing libraries in a Web 2.0 world, edited by Dinesh Gupta and Réjean Savard
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz
- Control code
- 742424129
- Dimensions
- unknown
- Extent
- 1 online resource (1 electronic resource (xiv, 161 pages))
- Form of item
- online
- Isbn
- 9783110263534
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Specific material designation
- remote
- System control number
- (OCoLC)742424129
- Label
- Marketing libraries in a Web 2.0 world, edited by Dinesh Gupta and Réjean Savard
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz
- Control code
- 742424129
- Dimensions
- unknown
- Extent
- 1 online resource (1 electronic resource (xiv, 161 pages))
- Form of item
- online
- Isbn
- 9783110263534
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Specific material designation
- remote
- System control number
- (OCoLC)742424129
Subject
- Web 2.0 -- Congresses
- COMPUTERS -- Online Services | Resource Directories
- COMPUTERS -- System Administration | Storage & Retrieval
- Conference papers and proceedings
- Electronic book
- Electronic books
- Electronic books
- Libraries -- Marketing
- Libraries -- Marketing -- Congresses
- Online social networks -- Library applications
- Online social networks -- Library applications -- Congresses
- Web 2.0
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Marketing-libraries-in-a-Web-2.0-world-edited-by/uP8ZsfXl2Rg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Marketing-libraries-in-a-Web-2.0-world-edited-by/uP8ZsfXl2Rg/">Marketing libraries in a Web 2.0 world, edited by Dinesh Gupta and Réjean Savard</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
