Coverart for item
The Resource Marketing plan templates for enhancing profits, Elizabeth Rush Kruger

Marketing plan templates for enhancing profits, Elizabeth Rush Kruger

Label
Marketing plan templates for enhancing profits
Title
Marketing plan templates for enhancing profits
Statement of responsibility
Elizabeth Rush Kruger
Creator
Author
Subject
Language
eng
Summary
This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits
Member of
Cataloging source
NYBEP
http://library.link/vocab/creatorName
Kruger, Elizabeth Rush
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.K785 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
  • Marketing
  • Profit
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marketing
  • Profit
Target audience
  • adult
  • specialized
Label
Marketing plan templates for enhancing profits, Elizabeth Rush Kruger
Instantiates
Publication
Note
Title from PDF title page (viewed on November 25, 2015)
Bibliography note
Includes bibliographical references (pages 187-200) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. Current marketing situation -- 1. Mission: focus on quality -- 2. Target market: describe key customers -- 3. Specialty: compete on strength -- 4. Suppliers: delegate weaknesses -- Part II. Marketing mix decisions -- 5. Products and services: offer treasures -- 6. Distribution: deliver delight -- 7. Promotion: trumpet empathy -- 8. Pricing: price as valued -- Part III. Taking action -- 9. Prospecting: target key prospects -- 10. Customer service: reward the best -- 11. Budgeting: concentrate resources -- 12. Action plan: jump into action -- Appendixes -- Appendix I. Joshua Gray, owner, Soft Spray Exterior Cleaning -- Appendix II. George Ilie, owner, Geoda Systems Inc -- Appendix III. Dr. Andrew Harris, co-owner, Florida Spine & Wellness Institute -- Appendix IV. Lorene King, executive director, NASCAR Foundation -- Appendix V. Tom Lenzini, business broker, Transworld Business Advisors -- Appendix VI. Carrie Greene, owner, Carrie Greene Coaching -- Appendix VIII. Ken and Anne-Marie Poulin, co-owners, First Response Disaster Team -- Notes -- Bibliography -- Index
Control code
930531050
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xxi, 203 pages)
File format
multiple file formats
Form of item
online
Isbn
9781631572753
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
845697
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)930531050
Label
Marketing plan templates for enhancing profits, Elizabeth Rush Kruger
Publication
Note
Title from PDF title page (viewed on November 25, 2015)
Bibliography note
Includes bibliographical references (pages 187-200) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. Current marketing situation -- 1. Mission: focus on quality -- 2. Target market: describe key customers -- 3. Specialty: compete on strength -- 4. Suppliers: delegate weaknesses -- Part II. Marketing mix decisions -- 5. Products and services: offer treasures -- 6. Distribution: deliver delight -- 7. Promotion: trumpet empathy -- 8. Pricing: price as valued -- Part III. Taking action -- 9. Prospecting: target key prospects -- 10. Customer service: reward the best -- 11. Budgeting: concentrate resources -- 12. Action plan: jump into action -- Appendixes -- Appendix I. Joshua Gray, owner, Soft Spray Exterior Cleaning -- Appendix II. George Ilie, owner, Geoda Systems Inc -- Appendix III. Dr. Andrew Harris, co-owner, Florida Spine & Wellness Institute -- Appendix IV. Lorene King, executive director, NASCAR Foundation -- Appendix V. Tom Lenzini, business broker, Transworld Business Advisors -- Appendix VI. Carrie Greene, owner, Carrie Greene Coaching -- Appendix VIII. Ken and Anne-Marie Poulin, co-owners, First Response Disaster Team -- Notes -- Bibliography -- Index
Control code
930531050
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xxi, 203 pages)
File format
multiple file formats
Form of item
online
Isbn
9781631572753
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
845697
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)930531050

Library Locations

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      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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