Coverart for item
The Resource Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales, Charles E. France

Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales, Charles E. France

Label
Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales
Title
Marketing strategy for small- to medium-sized manufacturers
Title remainder
a practical guide for generating growth, profit, and sales
Statement of responsibility
Charles E. France
Creator
Subject
Language
eng
Summary
Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products
Member of
Cataloging source
NYBEP
http://library.link/vocab/creatorName
France, Charles E
Dewey number
658.8
Index
index present
LC call number
HF5415.13
LC item number
.F725 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
  • Small business marketing
  • Industrial marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Industrial marketing
  • Small business marketing
Target audience
specialized
Label
Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales, Charles E. France
Instantiates
Publication
Note
Part of: 2013 digital library
Bibliography note
Includes bibliographical references (pages 299-300) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgments -- Foreword -- 1. Necessary and sufficient conditions for increasing sales and profit -- 2. Getting down to basics -- 3. Customer analysis to improve the top and bottom -- 4. Quotation analysis to improve competitiveness -- 5. Using customer feedback to inform strategy -- 6. Product analysis and product management -- 7. New product development -- 8. Marketing research and competitor information -- 9. Crafting goals, objectives, and strategies from the bottom up -- 10. Sales management -- 11. Advertising and promotion -- 12. Conclusion -- Notes -- References -- Index
Control code
844892463
Extent
1 online resource (xxxv, 306 pages).
Form of item
online
Isbn
9781606496152
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
99954831604
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000253
Specific material designation
remote
System control number
(OCoLC)844892463
Label
Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales, Charles E. France
Publication
Note
Part of: 2013 digital library
Bibliography note
Includes bibliographical references (pages 299-300) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgments -- Foreword -- 1. Necessary and sufficient conditions for increasing sales and profit -- 2. Getting down to basics -- 3. Customer analysis to improve the top and bottom -- 4. Quotation analysis to improve competitiveness -- 5. Using customer feedback to inform strategy -- 6. Product analysis and product management -- 7. New product development -- 8. Marketing research and competitor information -- 9. Crafting goals, objectives, and strategies from the bottom up -- 10. Sales management -- 11. Advertising and promotion -- 12. Conclusion -- Notes -- References -- Index
Control code
844892463
Extent
1 online resource (xxxv, 306 pages).
Form of item
online
Isbn
9781606496152
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
99954831604
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000253
Specific material designation
remote
System control number
(OCoLC)844892463

Library Locations

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      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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