Coverart for item
The Resource Media franchising : creative license and collaboration in the culture industries, Derek Johnson

Media franchising : creative license and collaboration in the culture industries, Derek Johnson

Label
Media franchising : creative license and collaboration in the culture industries
Title
Media franchising
Title remainder
creative license and collaboration in the culture industries
Statement of responsibility
Derek Johnson
Title variation
Creative license and collaboration in the culture industries
Creator
Author
Subject
Genre
Language
eng
Summary
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry.""--Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest. While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorDate
1979-
http://library.link/vocab/creatorName
Johnson, Derek
Dewey number
  • 384
  • 658.8/708
  • 658.8708
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HD9999.C9472
LC item number
J64 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Postmillennial Pop
http://library.link/vocab/subjectName
  • Cultural industries
  • Franchises (Retail trade)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • TECHNOLOGY & ENGINEERING
  • SOCIAL SCIENCE
  • Cultural industries
  • Franchises (Retail trade)
Label
Media franchising : creative license and collaboration in the culture industries, Derek Johnson
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: an industrial way of life -- Imagining the franchise: structures, social relations, and cultural work -- From ownership to partnership: the institutionalization of franchise relations -- Sharing worlds: difference, deference, and the creative context of franchising -- "A complicated genesis": transnational production and transgenerational marketing -- Occupying industries: the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations
Control code
830164533
Dimensions
unknown
Extent
1 online resource (ix, 289 pages)
Form of item
online
Isbn
9780814743492
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt8jvdg7
Specific material designation
remote
System control number
(OCoLC)830164533
Label
Media franchising : creative license and collaboration in the culture industries, Derek Johnson
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: an industrial way of life -- Imagining the franchise: structures, social relations, and cultural work -- From ownership to partnership: the institutionalization of franchise relations -- Sharing worlds: difference, deference, and the creative context of franchising -- "A complicated genesis": transnational production and transgenerational marketing -- Occupying industries: the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations
Control code
830164533
Dimensions
unknown
Extent
1 online resource (ix, 289 pages)
Form of item
online
Isbn
9780814743492
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt8jvdg7
Specific material designation
remote
System control number
(OCoLC)830164533

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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