Coverart for item
The Resource One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein

One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein

Label
One customer, divisible : linking customer insight to loyalty and advocacy behavior
Title
One customer, divisible
Title remainder
linking customer insight to loyalty and advocacy behavior
Statement of responsibility
Michael W. Lowenstein
Creator
Subject
Language
eng
Summary
"One customer divisible goes beyond simply optimizing customer relationships and approaches to customer management and loyalty to emphasize a key leveraging factor largely missed by many organizations - that of using individual customer data on a purchasing situation and/or venue specific basis to provide the highest level of perceived value for each customer."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1942-
http://library.link/vocab/creatorName
Lowenstein, Michael W.
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.L68 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Customer services
  • Customer loyalty
  • Customer relations
Label
One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A few historical perspectives, basic ground rules, and -- Looks into the future never hurt anybody -- Is viral marketing an epidemic? if so, what's the cure? -- Simpler is often better: acquiring, managing and applying -- Divisible customer data -- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't -- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle -- Targeting messages and managing experiences, Part III How committed and involved are your customers? -- Better find out fast! -- Best of the best new relationship and data tools -- The pivotal emerging data importance of customer clubs -- Loyalty programs, and communities -- How does, or will, customer service fit into the mix? -- Virtual and real return on relationship investment -- (not) back to the future
Control code
59881688
Dimensions
28 cm
Extent
xxiii, 214 pages
Isbn
9780324301298
Isbn Type
(alk. paper)
Lccn
2005012411
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A few historical perspectives, basic ground rules, and -- Looks into the future never hurt anybody -- Is viral marketing an epidemic? if so, what's the cure? -- Simpler is often better: acquiring, managing and applying -- Divisible customer data -- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't -- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle -- Targeting messages and managing experiences, Part III How committed and involved are your customers? -- Better find out fast! -- Best of the best new relationship and data tools -- The pivotal emerging data importance of customer clubs -- Loyalty programs, and communities -- How does, or will, customer service fit into the mix? -- Virtual and real return on relationship investment -- (not) back to the future
Control code
59881688
Dimensions
28 cm
Extent
xxiii, 214 pages
Isbn
9780324301298
Isbn Type
(alk. paper)
Lccn
2005012411
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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