The Resource One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein
One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein
Resource Information
The item One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- "One customer divisible goes beyond simply optimizing customer relationships and approaches to customer management and loyalty to emphasize a key leveraging factor largely missed by many organizations - that of using individual customer data on a purchasing situation and/or venue specific basis to provide the highest level of perceived value for each customer."--Jacket
- Language
- eng
- Extent
- xxiii, 214 pages
- Contents
-
- A few historical perspectives, basic ground rules, and
- Looks into the future never hurt anybody
- Is viral marketing an epidemic? if so, what's the cure?
- Simpler is often better: acquiring, managing and applying
- Divisible customer data
- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't
- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle
- Targeting messages and managing experiences, Part III How committed and involved are your customers?
- Better find out fast!
- Best of the best new relationship and data tools
- The pivotal emerging data importance of customer clubs
- Loyalty programs, and communities
- How does, or will, customer service fit into the mix?
- Virtual and real return on relationship investment
- (not) back to the future
- Isbn
- 9780324301298
- Label
- One customer, divisible : linking customer insight to loyalty and advocacy behavior
- Title
- One customer, divisible
- Title remainder
- linking customer insight to loyalty and advocacy behavior
- Statement of responsibility
- Michael W. Lowenstein
- Language
- eng
- Summary
- "One customer divisible goes beyond simply optimizing customer relationships and approaches to customer management and loyalty to emphasize a key leveraging factor largely missed by many organizations - that of using individual customer data on a purchasing situation and/or venue specific basis to provide the highest level of perceived value for each customer."--Jacket
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1942-
- http://library.link/vocab/creatorName
- Lowenstein, Michael W.
- Dewey number
- 658.8/12
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.5
- LC item number
- .L68 2005
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Customer services
- Customer loyalty
- Customer relations
- Label
- One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- A few historical perspectives, basic ground rules, and -- Looks into the future never hurt anybody -- Is viral marketing an epidemic? if so, what's the cure? -- Simpler is often better: acquiring, managing and applying -- Divisible customer data -- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't -- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle -- Targeting messages and managing experiences, Part III How committed and involved are your customers? -- Better find out fast! -- Best of the best new relationship and data tools -- The pivotal emerging data importance of customer clubs -- Loyalty programs, and communities -- How does, or will, customer service fit into the mix? -- Virtual and real return on relationship investment -- (not) back to the future
- Control code
- 59881688
- Dimensions
- 28 cm
- Extent
- xxiii, 214 pages
- Isbn
- 9780324301298
- Isbn Type
- (alk. paper)
- Lccn
- 2005012411
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Label
- One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- A few historical perspectives, basic ground rules, and -- Looks into the future never hurt anybody -- Is viral marketing an epidemic? if so, what's the cure? -- Simpler is often better: acquiring, managing and applying -- Divisible customer data -- Targeting messages and managing experiences, Part I What clicks with customers, and what doesn't -- Targeting messages and managing experiences, Part II Be mindful of the customer life cycle -- Targeting messages and managing experiences, Part III How committed and involved are your customers? -- Better find out fast! -- Best of the best new relationship and data tools -- The pivotal emerging data importance of customer clubs -- Loyalty programs, and communities -- How does, or will, customer service fit into the mix? -- Virtual and real return on relationship investment -- (not) back to the future
- Control code
- 59881688
- Dimensions
- 28 cm
- Extent
- xxiii, 214 pages
- Isbn
- 9780324301298
- Isbn Type
- (alk. paper)
- Lccn
- 2005012411
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/One-customer-divisible--linking-customer/Gnge3uu_rIk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/One-customer-divisible--linking-customer/Gnge3uu_rIk/">One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/One-customer-divisible--linking-customer/Gnge3uu_rIk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/One-customer-divisible--linking-customer/Gnge3uu_rIk/">One customer, divisible : linking customer insight to loyalty and advocacy behavior, Michael W. Lowenstein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
