The Resource Quantitative modelling in marketing and management, edited by Luiz Moutinho, Kun-Huang Huarng
Quantitative modelling in marketing and management, edited by Luiz Moutinho, Kun-Huang Huarng
Resource Information
The item Quantitative modelling in marketing and management, edited by Luiz Moutinho, Kun-Huang Huarng represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Quantitative modelling in marketing and management, edited by Luiz Moutinho, Kun-Huang Huarng represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or
- Language
- eng
- Extent
- 1 online resource (xxvi, 503 pages)
- Contents
-
- Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim
- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas [and others]
- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano
- ch. 4. DEA
- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam
- ch. 5. Statistical model selection / Graeme D Hutcheson
- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho [and others]
- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva
- ch. 8. Logical discriminant models / Margarida G.M.S. Cardoso
- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho
- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang [and others]
- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su
- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu
- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou
- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt
- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang
- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating
- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos
- ch. 18. Growth models / Mladen Sokele
- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton
- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos
- ch. 21. Conclusion
- Isbn
- 9789814407724
- Label
- Quantitative modelling in marketing and management
- Title
- Quantitative modelling in marketing and management
- Statement of responsibility
- edited by Luiz Moutinho, Kun-Huang Huarng
- Title variation
- Quantitative modeling in marketing and management
- Language
- eng
- Summary
- The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or
- Cataloging source
- HKP
- Dewey number
- 658.80072/7
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD30.25
- LC item number
- .Q36 2013eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Moutinho, Luiz
- Huarng, Kun-Huang
- http://library.link/vocab/subjectName
-
- Management
- Marketing
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Management
- Marketing
- Label
- Quantitative modelling in marketing and management, edited by Luiz Moutinho, Kun-Huang Huarng
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- mixed
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas [and others] -- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano -- ch. 4. DEA -- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- ch. 5. Statistical model selection / Graeme D Hutcheson -- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho [and others] -- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- ch. 8. Logical discriminant models / Margarida G.M.S. Cardoso -- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang [and others] -- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating -- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos -- ch. 18. Growth models / Mladen Sokele -- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton -- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos -- ch. 21. Conclusion
- Control code
- 817609708
- Dimensions
- unknown
- Extent
- 1 online resource (xxvi, 503 pages)
- Form of item
- online
- Isbn
- 9789814407724
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Specific material designation
- remote
- System control number
- (OCoLC)817609708
- Label
- Quantitative modelling in marketing and management, edited by Luiz Moutinho, Kun-Huang Huarng
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- mixed
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas [and others] -- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano -- ch. 4. DEA -- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- ch. 5. Statistical model selection / Graeme D Hutcheson -- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho [and others] -- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- ch. 8. Logical discriminant models / Margarida G.M.S. Cardoso -- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang [and others] -- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating -- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos -- ch. 18. Growth models / Mladen Sokele -- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton -- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos -- ch. 21. Conclusion
- Control code
- 817609708
- Dimensions
- unknown
- Extent
- 1 online resource (xxvi, 503 pages)
- Form of item
- online
- Isbn
- 9789814407724
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Specific material designation
- remote
- System control number
- (OCoLC)817609708
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Quantitative-modelling-in-marketing-and/Eu3OQklm7lE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Quantitative-modelling-in-marketing-and/Eu3OQklm7lE/">Quantitative modelling in marketing and management, edited by Luiz Moutinho, Kun-Huang Huarng</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
