The Resource Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan
Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan
Resource Information
The item Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. This book serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions including their role, nature, and function, the critical decision-making processes and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive, and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions
- Language
- eng
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (147 pages)).
- Note
- Title from PDF title page (viewed on January 26, 2015)
- Contents
-
- 1. Sales promotions and the new world of retail
- 2. The many faces of sales promotions
- 3. Roles, functions, and benefits
- 4. Monetary promotions
- 5. Nonmonetary sales promotions
- 6. Sales promotion decision making: processes and influences
- 7. Case study research method
- 8. Supermarket industry
- 9. Hardware and home improvement
- 10. Department store
- 11. Cross-case analysis
- 12. Improving sales promotion decision making
- References
- Index
- Isbn
- 9781631570483
- Label
- Sales promotion decision making : concepts, principles, and practice
- Title
- Sales promotion decision making
- Title remainder
- concepts, principles, and practice
- Statement of responsibility
- Steve Ogden-Barnes and Stella Minahan
- Subject
-
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Electronic books
- Electronic books
- Sales promotion
- Sales promotion
- advertising
- consumer promotions
- decision making
- marketing
- monetary promotions
- nonmonetary promotions
- retail
- sales promotion
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Industrial Management
- Language
- eng
- Summary
- Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. This book serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions including their role, nature, and function, the critical decision-making processes and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive, and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions
- Cataloging source
- NYBEP
- http://library.link/vocab/creatorName
- Ogden-Barnes, Steve
- Dewey number
- 658.82
- Index
- index present
- LC call number
- HF5438.5
- LC item number
- .O338 2015
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- abstracts summaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Minahan, Stella
- Series statement
- Marketing strategy collection,
- http://library.link/vocab/subjectName
-
- Sales promotion
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Sales promotion
- Target audience
-
- adult
- specialized
- Label
- Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan
- Note
- Title from PDF title page (viewed on January 26, 2015)
- Bibliography note
- Includes bibliographical references (pages 135-144) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Sales promotions and the new world of retail -- 2. The many faces of sales promotions -- 3. Roles, functions, and benefits -- 4. Monetary promotions -- 5. Nonmonetary sales promotions -- 6. Sales promotion decision making: processes and influences -- 7. Case study research method -- 8. Supermarket industry -- 9. Hardware and home improvement -- 10. Department store -- 11. Cross-case analysis -- 12. Improving sales promotion decision making -- References -- Index
- Control code
- 900878085
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (147 pages)).
- Form of item
- online
- Isbn
- 9781631570483
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)900878085
- Label
- Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan
- Note
- Title from PDF title page (viewed on January 26, 2015)
- Bibliography note
- Includes bibliographical references (pages 135-144) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Sales promotions and the new world of retail -- 2. The many faces of sales promotions -- 3. Roles, functions, and benefits -- 4. Monetary promotions -- 5. Nonmonetary sales promotions -- 6. Sales promotion decision making: processes and influences -- 7. Case study research method -- 8. Supermarket industry -- 9. Hardware and home improvement -- 10. Department store -- 11. Cross-case analysis -- 12. Improving sales promotion decision making -- References -- Index
- Control code
- 900878085
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (147 pages)).
- Form of item
- online
- Isbn
- 9781631570483
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)900878085
Subject
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Electronic books
- Electronic books
- Sales promotion
- Sales promotion
- advertising
- consumer promotions
- decision making
- marketing
- monetary promotions
- nonmonetary promotions
- retail
- sales promotion
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Industrial Management
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Sales-promotion-decision-making--concepts/LlR_U1U8Cu8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Sales-promotion-decision-making--concepts/LlR_U1U8Cu8/">Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
