Coverart for item
The Resource Social Media Ethics Made Easy : How to Comply with FTC Guidelines

Social Media Ethics Made Easy : How to Comply with FTC Guidelines

Label
Social Media Ethics Made Easy : How to Comply with FTC Guidelines
Title
Social Media Ethics Made Easy
Title remainder
How to Comply with FTC Guidelines
Creator
Subject
Language
eng
Summary
When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fake testimonials. It's hard to tell a real review from a fake review in a world where we count on trust and rely more on each other than traditional marketing messages. This book is about truth--how to understand a real review from a fake review, why it is important to establish a social media policy at every business and organization, and how to create that policy. Until the Federal Trade Commission started cracking down, there were even cases of people marketing themselves as "reviewers" on You-Tube. They would happily submit reviews for just $5 or $10 each. But it gets much more serious. In New York, the Attorney General cracked down on restaurants that were hiring people to submit fake reviews. Over the last several years, as the use of social media has increased, we have seen many instances of ethics violations from fake online reviews, to testimonial posts by people connected with a brand but not revealing the connection, to tweets that try to turn a tragedy into a marketing event. This has prompted a call for ethics training in social media. That is one of the key reasons for this book. At the same time, the Federal Trade Commission has created a series of "strict" guidelines that instruct businesses and organizations to disclose specific information to protect consumers in ways that are "clear and conspicuous." In this book we explain the current social/digital marketing landscape, describe why we need social media ethics standards, and how to create and implement a social media ethics policy for your business or organization
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Barnes, Joseph W
Dewey number
302.231
Index
index present
LC call number
HM742
LC item number
.B277 2016eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Giving voice to values on business ethics and corporate social responsibility collection,
http://library.link/vocab/subjectName
  • United States
  • Online social networks
  • Social media
  • Internet marketing
  • Word-of-mouth advertising
  • United States
Label
Social Media Ethics Made Easy : How to Comply with FTC Guidelines
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 93-99) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover ; Social Media Ethics Made Easy: How to Comply with FTC Guidelines ; Dedication ; Contents; Introduction; CHAPTER 1: The Social, Digital, and Mobile Landscape ; CHAPTER 2: Defining Social Media ; CHAPTER 3: Defining Ethics ; CHAPTER 4: Why This Book Is Necessary: The Evidence ; CHAPTER 5: Why We Need Ethics Policies and Guidelines ; CHAPTER 6: The Federal Trade Commission Steps In ; CHAPTER 7: How to Create a Social Media Policy: What to Consider ; CHAPTER 8: Steps to Create a Social Media Ethics Policy ; CHAPTER 9: The Legal Backlash ; CHAPTER 10: Emerging / Future Issues
  • CHAPTER 11: What You Can Do to Make a Difference? CHAPTER 12: Sample Social Media Ethics Policies ; References; Index; Ad Page ; Back Cover
Control code
958565001
Dimensions
unknown
Extent
1 online resource (121 pages).
Form of item
online
Isbn
9781606498538
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)958565001
Label
Social Media Ethics Made Easy : How to Comply with FTC Guidelines
Publication
Bibliography note
Includes bibliographical references (pages 93-99) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover ; Social Media Ethics Made Easy: How to Comply with FTC Guidelines ; Dedication ; Contents; Introduction; CHAPTER 1: The Social, Digital, and Mobile Landscape ; CHAPTER 2: Defining Social Media ; CHAPTER 3: Defining Ethics ; CHAPTER 4: Why This Book Is Necessary: The Evidence ; CHAPTER 5: Why We Need Ethics Policies and Guidelines ; CHAPTER 6: The Federal Trade Commission Steps In ; CHAPTER 7: How to Create a Social Media Policy: What to Consider ; CHAPTER 8: Steps to Create a Social Media Ethics Policy ; CHAPTER 9: The Legal Backlash ; CHAPTER 10: Emerging / Future Issues
  • CHAPTER 11: What You Can Do to Make a Difference? CHAPTER 12: Sample Social Media Ethics Policies ; References; Index; Ad Page ; Back Cover
Control code
958565001
Dimensions
unknown
Extent
1 online resource (121 pages).
Form of item
online
Isbn
9781606498538
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)958565001

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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