Coverart for item
The Resource Successful Marketing Strategies for High-Tech Firms

Successful Marketing Strategies for High-Tech Firms

Label
Successful Marketing Strategies for High-Tech Firms
Title
Successful Marketing Strategies for High-Tech Firms
Creator
Subject
Language
eng
Summary
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actua
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Viardot, Eric
Dewey number
  • 620.00688
  • 620/.0068/8
Index
no index present
LC call number
HC79.H53 V5 2004eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • High technology
  • Technological innovations
  • High technology
  • Technological innovations
Label
Successful Marketing Strategies for High-Tech Firms
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company
Control code
475934904
Dimensions
unknown
Edition
3rd ed.
Extent
1 online resource (322 pages)
Form of item
online
Isbn
9781580537018
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)475934904
Label
Successful Marketing Strategies for High-Tech Firms
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company
Control code
475934904
Dimensions
unknown
Edition
3rd ed.
Extent
1 online resource (322 pages)
Form of item
online
Isbn
9781580537018
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)475934904

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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