Coverart for item
The Resource The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing, edited by Jeremy Kourdi

The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing, edited by Jeremy Kourdi

Label
The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing
Title
The marketing century
Title remainder
how marketing drives business and shapes society : The Chartered Institute of Marketing
Statement of responsibility
edited by Jeremy Kourdi
Contributor
Subject
Genre
Language
eng
Summary
This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future
Member of
Cataloging source
E7B
Dewey number
658.8
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HF5415
LC item number
.M386 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kourdi, Jeremy
http://library.link/vocab/subjectName
  • Chartered Institute of Marketing
  • Marketing
  • Chartered Institute of Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marketing
  • Marketing
  • Marknadsföring
Label
The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing, edited by Jeremy Kourdi
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Innovation
  • Veronica Wong
  • 4.
  • Digital Marketing
  • Philip Sheldrake
  • 5.
  • Sales and Business Development
  • Beth Rogers
  • 6.
  • Customer Relationship Management
  • Machine generated contents note:
  • Merlin Stone
  • 7.
  • Branding
  • Graham Hales
  • 8.
  • Advertising
  • Jonathan Gabay
  • 9.
  • Public Relations
  • Paul Mylrea
  • 1.
  • 10.
  • Internal Marketing
  • Keith Glanfield
  • 11.
  • Marketing and Sustainability
  • John Grant
  • 12.
  • Social Marketing
  • Veronica Sharp
  • Strategic Marketing
  • Martha Rogers
  • 2.
  • Market Segmentation
  • Malcolm McDonald
  • 3.
Control code
769189243
Dimensions
unknown
Extent
1 online resource (272 pages)
Form of item
online
Isbn
9781119974130
Lccn
2011414242
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
ddbe05c0-6f3c-432c-92e1-0040ba6a10e3
Specific material designation
remote
System control number
(OCoLC)769189243
Label
The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing, edited by Jeremy Kourdi
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Innovation
  • Veronica Wong
  • 4.
  • Digital Marketing
  • Philip Sheldrake
  • 5.
  • Sales and Business Development
  • Beth Rogers
  • 6.
  • Customer Relationship Management
  • Machine generated contents note:
  • Merlin Stone
  • 7.
  • Branding
  • Graham Hales
  • 8.
  • Advertising
  • Jonathan Gabay
  • 9.
  • Public Relations
  • Paul Mylrea
  • 1.
  • 10.
  • Internal Marketing
  • Keith Glanfield
  • 11.
  • Marketing and Sustainability
  • John Grant
  • 12.
  • Social Marketing
  • Veronica Sharp
  • Strategic Marketing
  • Martha Rogers
  • 2.
  • Market Segmentation
  • Malcolm McDonald
  • 3.
Control code
769189243
Dimensions
unknown
Extent
1 online resource (272 pages)
Form of item
online
Isbn
9781119974130
Lccn
2011414242
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
ddbe05c0-6f3c-432c-92e1-0040ba6a10e3
Specific material designation
remote
System control number
(OCoLC)769189243

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
Processing Feedback ...