Coverart for item
The Resource Tough calls : AT & T and the hard lessons learned from the telecom wars, Dick Martin

Tough calls : AT & T and the hard lessons learned from the telecom wars, Dick Martin

Label
Tough calls : AT & T and the hard lessons learned from the telecom wars
Title
Tough calls
Title remainder
AT & T and the hard lessons learned from the telecom wars
Statement of responsibility
Dick Martin
Creator
Subject
Genre
Language
eng
Summary
  • Annotation
  • Annotation
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Martin, Dick
Dewey number
384/.06573
Index
index present
LC call number
HE8846.A55
LC item number
M37 2005eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • AT & T (Firm)
  • Telecommunication
  • AT & T
  • AT & T (Firm)
  • BUSINESS & ECONOMICS
  • TECHNOLOGY & ENGINEERING
  • Telecommunication
  • Telecommunication
  • United States
Summary expansion
Through good and bad, few companies have been so prominently and constantly in the public eye as AT & T. Unblinkingly honest, Tough Calls is an insider?s firsthand account of how AT & T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. Tough Calls sheds new light on some of the telecom and media industries? most high-profile leaders as well as watershed events in AT & T?s recent history, including:* the 1996 layoff of 40,000 employees* CEO succession gone awry* ongoing battles with the Bells* more than $100 billion in acquisitions* AT & T?s second break-up in five years A cautionary tale that all businesses should heed, Tough Calls takes readers behind the scenes to show:* how the media decide what is business news on any given day* the outsized influence of small groups with big interests* how hardball public relations tactics can backfireTo be sure, AT & T retains its position as a key player in the ever-expanding telecommunications industry. But it has had to struggle to remain competitive. Tough Calls draws valuable business lessons from AT & T?s experience, and illuminates paths to take as well as those to avoid at all costs
Label
Tough calls : AT & T and the hard lessons learned from the telecom wars, Dick Martin
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 273-286) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership
Control code
57032513
Dimensions
unknown
Extent
1 online resource (viii, 294 pages)
File format
unknown
Form of item
online
Isbn
9780814428467
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)57032513
Label
Tough calls : AT & T and the hard lessons learned from the telecom wars, Dick Martin
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 273-286) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership
Control code
57032513
Dimensions
unknown
Extent
1 online resource (viii, 294 pages)
File format
unknown
Form of item
online
Isbn
9780814428467
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)57032513

Library Locations

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      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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