Coverart for item
The Resource Viral marketing and social networks, Maria Petrescu

Viral marketing and social networks, Maria Petrescu

Label
Viral marketing and social networks
Title
Viral marketing and social networks
Statement of responsibility
Maria Petrescu
Creator
Author
Subject
Language
eng
Summary
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing, beginning with a short overview of the history and evolution of the viral marketing term. As well as, differences between connected terms, such as marketing buzz, are explored. The book provides a viral marketing toolkit and explores the use of each tool in social media. Viral advertising, as a significant tool and source of viral message, is discussed in detail and examples of various companies' viral campaigns are described. The discussion also focuses on how and where businesses can post messages with viral objectives and which consumer segment is the focus of the initial targeting initiative. How to contend with negative viral campaigns is another topic of interest debated in the text. This book is intended for a broad audience, including students, and professors in business and communication schools as well as marketing practitioners. The purpose of the book is to clarify the viral marketing term and discuss the key points related to the successful creation and management of a viral marketing campaign
Member of
Cataloging source
NYBEP
http://library.link/vocab/creatorName
Petrescu, Maria
Dewey number
658.872
Index
index present
LC call number
HF5415.1265
LC item number
.P478 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Digital and social media marketing and advertising collection,
http://library.link/vocab/subjectName
  • Viral marketing
  • Social networks
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Social networks
  • Viral marketing
Target audience
  • adult
  • specialized
Label
Viral marketing and social networks, Maria Petrescu
Instantiates
Publication
Note
  • Title from PDF title page (viewed May 25, 2014)
  • Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 115-125) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index
Control code
880626278
Edition
First edition.
Extent
1 online resource (1 PDF (xii, 131 pages)).
Form of item
online
Isbn
9781606498132
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
1685b671-ccc0-4ba6-89a4-e572387bb691
Specific material designation
remote
System control number
(OCoLC)880626278
Label
Viral marketing and social networks, Maria Petrescu
Publication
Note
  • Title from PDF title page (viewed May 25, 2014)
  • Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 115-125) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index
Control code
880626278
Edition
First edition.
Extent
1 online resource (1 PDF (xii, 131 pages)).
Form of item
online
Isbn
9781606498132
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
1685b671-ccc0-4ba6-89a4-e572387bb691
Specific material designation
remote
System control number
(OCoLC)880626278

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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