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The Resource Writing for public relations : a practical guide for professionals, Janet Mizrahi

Writing for public relations : a practical guide for professionals, Janet Mizrahi

Label
Writing for public relations : a practical guide for professionals
Title
Writing for public relations
Title remainder
a practical guide for professionals
Statement of responsibility
Janet Mizrahi
Creator
Author
Subject
Language
eng
Summary
The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations
Member of
Cataloging source
NYBEP
http://library.link/vocab/creatorName
Mizrahi, Janet
Dewey number
808.06665
Illustrations
illustrations
Index
index present
LC call number
HF5718.3
LC item number
.M598 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Corporate communication collection,
http://library.link/vocab/subjectName
  • Business writing
  • Public relations
  • LANGUAGE ARTS & DISCIPLINES
  • LANGUAGE ARTS & DISCIPLINES
  • REFERENCE
  • Business writing
  • Public relations
Target audience
  • adult
  • specialized
Label
Writing for public relations : a practical guide for professionals, Janet Mizrahi
Instantiates
Publication
Note
Title from PDF title page (viewed on January 19, 2016)
Bibliography note
Includes bibliographical references (pages 129-132) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index
Control code
935736445
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 PDF (136 pages))
File format
multiple file formats
Form of item
online
Isbn
9781631573064
Media category
electronic
Media MARC source
isbdmedia
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
884208
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)935736445
Label
Writing for public relations : a practical guide for professionals, Janet Mizrahi
Publication
Note
Title from PDF title page (viewed on January 19, 2016)
Bibliography note
Includes bibliographical references (pages 129-132) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index
Control code
935736445
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 PDF (136 pages))
File format
multiple file formats
Form of item
online
Isbn
9781631573064
Media category
electronic
Media MARC source
isbdmedia
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
884208
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)935736445

Library Locations

    • Curtis Laws Wilson LibraryBorrow it
      400 West 14th Street, Rolla, MO, 65409, US
      37.955220 -91.772210
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