The Resource Writing for public relations : a practical guide for professionals, Janet Mizrahi
Writing for public relations : a practical guide for professionals, Janet Mizrahi
Resource Information
The item Writing for public relations : a practical guide for professionals, Janet Mizrahi represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.This item is available to borrow from 1 library branch.
Resource Information
The item Writing for public relations : a practical guide for professionals, Janet Mizrahi represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library.
This item is available to borrow from 1 library branch.
- Summary
- The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations
- Language
- eng
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (136 pages))
- Note
- Title from PDF title page (viewed on January 19, 2016)
- Contents
-
- 1. Writing as a public relations professional
- 2. Routine communication
- 3. Writing news releases
- 4. Newsletters
- 5. Brochures
- 6. Media kits
- 7. Website content
- 8. Social media
- Appendix. Sample documents
- Notes
- References
- Index
- Isbn
- 9781631573064
- Label
- Writing for public relations : a practical guide for professionals
- Title
- Writing for public relations
- Title remainder
- a practical guide for professionals
- Statement of responsibility
- Janet Mizrahi
- Subject
-
- Business writing
- Electronic books
- Electronic books
- LANGUAGE ARTS & DISCIPLINES -- Composition & Creative Writing
- LANGUAGE ARTS & DISCIPLINES -- Rhetoric
- Public relations
- Public relations
- REFERENCE -- Writing Skills
- Tweet
- blog
- brochure
- e-newsletter
- marcom
- marketing
- marketing style
- media kit
- microblog
- news release
- newsletter
- pitch letter
- press kit
- press release
- public relations
- social media
- web copy
- web writing
- website
- writing
- Business writing
- Language
- eng
- Summary
- The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations
- Cataloging source
- NYBEP
- http://library.link/vocab/creatorName
- Mizrahi, Janet
- Dewey number
- 808.06665
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5718.3
- LC item number
- .M598 2016
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- abstracts summaries
- bibliography
- Series statement
- Corporate communication collection,
- http://library.link/vocab/subjectName
-
- Business writing
- Public relations
- LANGUAGE ARTS & DISCIPLINES
- LANGUAGE ARTS & DISCIPLINES
- REFERENCE
- Business writing
- Public relations
- Target audience
-
- adult
- specialized
- Label
- Writing for public relations : a practical guide for professionals, Janet Mizrahi
- Note
- Title from PDF title page (viewed on January 19, 2016)
- Bibliography note
- Includes bibliographical references (pages 129-132) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index
- Control code
- 935736445
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (136 pages))
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9781631573064
- Media category
- electronic
- Media MARC source
- isbdmedia
- Other physical details
- illustrations.
- http://library.link/vocab/ext/overdrive/overdriveId
- 884208
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- (OCoLC)935736445
- Label
- Writing for public relations : a practical guide for professionals, Janet Mizrahi
- Note
- Title from PDF title page (viewed on January 19, 2016)
- Bibliography note
- Includes bibliographical references (pages 129-132) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index
- Control code
- 935736445
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (136 pages))
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9781631573064
- Media category
- electronic
- Media MARC source
- isbdmedia
- Other physical details
- illustrations.
- http://library.link/vocab/ext/overdrive/overdriveId
- 884208
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- (OCoLC)935736445
Subject
- Business writing
- Electronic books
- Electronic books
- LANGUAGE ARTS & DISCIPLINES -- Composition & Creative Writing
- LANGUAGE ARTS & DISCIPLINES -- Rhetoric
- Public relations
- Public relations
- REFERENCE -- Writing Skills
- Tweet
- blog
- brochure
- e-newsletter
- marcom
- marketing
- marketing style
- media kit
- microblog
- news release
- newsletter
- pitch letter
- press kit
- press release
- public relations
- social media
- web copy
- web writing
- website
- writing
- Business writing
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/portal/Writing-for-public-relations--a-practical-guide/SkXMpb3fNxQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/portal/Writing-for-public-relations--a-practical-guide/SkXMpb3fNxQ/">Writing for public relations : a practical guide for professionals, Janet Mizrahi</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
