Viral marketing and social networks

Resource Information

The work Viral marketing and social networks represents a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Viral marketing and social networks

Statement of responsibility

Maria Petrescu

Creator

• Petrescu, Maria

Author

• Petrescu, Maria

Subject

• BUSINESS & ECONOMICS -- Management
• BUSINESS & ECONOMICS -- Management Science
• BUSINESS & ECONOMICS -- Organizational Behavior
• Electronic books
• Social networks
• Social networks
• Viral marketing
• Viral marketing
• advertising appeals
• buzz marketing
• market mavens
• message seeding
• social media
• social network
• user generated content
• viral advertising
• viral marketing
• word-of-mouse
• word-of-mouth
• BUSINESS & ECONOMICS -- Industrial Management

Language

eng

Summary

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing, beginning with a short overview of the history and evolution of the viral marketing term. As well as, differences between connected terms, such as marketing buzz, are explored. The book provides a viral marketing toolkit and explores the use of each tool in social media. Viral advertising, as a significant tool and source of viral message, is discussed in detail and examples of various companies' viral campaigns are described. The discussion also focuses on how and where businesses can post messages with viral objectives and which consumer segment is the focus of the initial targeting initiative. How to contend with negative viral campaigns is another topic of interest debated in the text. This book is intended for a broad audience, including students, and professors in business and communication schools as well as marketing practitioners. The purpose of the book is to clarify the viral marketing term and discuss the key points related to the successful creation and management of a viral marketing campaign

Member of

• Digital and social media marketing and advertising collection.
• EBSCO eBook Public Library Collection-North America
• 2014 digital library

Cataloging source

NYBEP

Dewey number

658.872

Index

index present

LC call number

HF5415.1265

LC item number

.P478 2014

Literary form

non fiction

Nature of contents

• dictionaries
• abstracts summaries
• bibliography

Series statement

Digital and social media marketing and advertising collection,

Target audience

• adult
• specialized