Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan
Resource Information
The instance Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan represents a material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Instance, Electronic.
The Resource
Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan
Resource Information
The instance Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan represents a material embodiment of a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Instance, Electronic.
- Label
- Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan
- Title remainder
- concepts, principles, and practice
- Statement of responsibility
- Steve Ogden-Barnes and Stella Minahan
- Note
- Title from PDF title page (viewed on January 26, 2015)
- Bibliography note
- Includes bibliographical references (pages 135-144) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Sales promotions and the new world of retail -- 2. The many faces of sales promotions -- 3. Roles, functions, and benefits -- 4. Monetary promotions -- 5. Nonmonetary sales promotions -- 6. Sales promotion decision making: processes and influences -- 7. Case study research method -- 8. Supermarket industry -- 9. Hardware and home improvement -- 10. Department store -- 11. Cross-case analysis -- 12. Improving sales promotion decision making -- References -- Index
- Control code
- 900878085
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (147 pages)).
- Form of item
- online
- Isbn
- 9781631570483
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Record ID
- .b128266673
- Specific material designation
- remote
- System control number
- (OCoLC)900878085
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/resource/LlR_U1U8Cu8/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/resource/LlR_U1U8Cu8/">Sales promotion decision making : concepts, principles, and practice, Steve Ogden-Barnes and Stella Minahan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
