Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Resource Information

The work Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value represents a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Title remainder

powerful proven communication strategies for maximizing value

Statement of responsibility

Roger Haywood

Title variation

Corporate reputation, the brand and the bottom line

Creator

• Haywood, Roger, 1939-

Contributor

• Chartered Institute of Marketing
• Haywood, Roger, 1939-

Subject

• Corporate image
• Organizational effectiveness
• Public relations

Language

eng

Summary

"Corporate Reputation, the Brand and the Bottom Line uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented." "The underlying message throughout is that reputation management can enhance both the short- and long-term performance of a company. This book will be of great value not only to senior managers and directors but also to ambitious students of marketing and public relations."--BOOK JACKET

Cataloging source

DLC

Dewey number

659.2

Index

index present

LC call number

HD59

LC item number

.H32 2005

Literary form

non fiction