Consumer behavior
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The concept Consumer behavior represents the subject, aboutness, idea or notion of resources found in Missouri University of Science & Technology Library.
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Consumer behavior
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The concept Consumer behavior represents the subject, aboutness, idea or notion of resources found in Missouri University of Science & Technology Library.
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- Consumer behavior
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- A primer on consumer behavior : a guide for managers
- Absolute value : what really influences customers in the age of (nearly) perfect information
- Accounting for tastes
- Active Consumer : Novelty and Surprise in Consumer Choice
- Adapting to the sharing economy
- Addictive consumption : capitalism, modernity and excess
- Advertising : types, trends, and controversies
- Advertising and consumer citizenship : gender, images, and rights
- Advertising exposure, memory, and choice
- Advertising myths : the strange half-lives of images and commodities
- Aesthetic intelligence : how to boost it and use it in business and beyond
- Always on : advertising, marketing and media in an era of consumer control
- An Investigation on Contemporary Consumer Resistance
- An experimental study of consumer's attitudes toward the Web : cross-cultural analysis of cultural values and online consumer behavior
- Are Western Consumers Willing to Pay More for Apparel?
- Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
- Artificial intelligence on human behavior : new insights into customer segmentation
- Arts, Entertainment and Tourism
- Ask, measure, learn : using social media analytics to understand and influence customer behavior
- Assessing and building upon Wroe Alderson's intellectual legacy
- Autumn
- BOOM : Marketing to the Ultimate Power Consumer - The Baby Boomer Woman
- Bargain Hunting Adds Up to Unexpected Costs
- Behavior Dynamics in Media-Sharing Social Networks
- Behavioral economics : the basics
- Behavioral economics : the basics
- Behavioral pricing
- Behavioural pricing
- Beyond sizzle : the next evolution of branding
- Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary
- Blind spots : how to uncover and attract the fastest emerging economy
- Boom : marketing to the ultimate power consumer--the baby boomer woman
- Bounded Rational Choice Behaviour : Applications in Transport
- BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers
- Brand hijack : marketing without marketing
- Breakthrough food production innovation through emotions research
- Bridging the gap between supply chain and consumer experience
- Buyer personas : how to gain insight into your customers expectations, align your marketing strategies, and win more business
- Canadian chicken industry : consumer preferences, industry structure and producer benefits from investment in research and advertising
- Case studies on Marketing Management
- Choose your customer : how to compete against the digital giants and thrive
- Cinderella dreams : the allure of the lavish wedding
- Comment réaliser une étude de marché? : Lancez votre projet d'entreprise en toute connaissance de cause
- Commodity activism : cultural resistance in neoliberal times
- Complete Idiot's Guide to Marketing, 2nd edition, 2nd Edition
- Comportements alimentaires : Choix des consommateurs et politiques nutritionnelles
- ConsumAuthors : the new generational nuclei
- Consumed : Identity and Anxiety in an Age of Plenty
- Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management
- Consumer Behaviour
- Consumer Behaviour and Marketing Research : Text and Cases
- Consumer Behaviour towards Organic Food and Performance of Certification Standards
- Consumer Boycotts : Effecting Change through the Marketplace and Media
- Consumer behavior
- Consumer behavior : concepts and applications
- Consumer behavior knowledge for effective sports and event marketing
- Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management
- Consumer behaviour : includes online buying trends
- Consumer behaviour in a changing world : food, culture and society
- Consumer cosmopolitanism in the age of globalization
- Consumer culture theory
- Consumer culture theory
- Consumer insights 2.0 : how smart companies apply customer knowledge to the bottom line
- Consumer research : introspective essays on the study of consumption
- Consumer value : a framework for analysis and research
- Consumer vulnerability
- Consumers, policy and the environment : a tribute to Folke Ölander
- Consuming places
- Consumption and Identity at Work
- Consumption in an age of information
- Consumption, Psychology and Practice Theories : a Hermeneutic Perspective
- Contagious : why things catch on
- Contemporary consumer culture theory
- Contemporary issues in marketing and consumer behaviour
- Content marketing strategies for dummies
- Context and cognition in consumer psychology : how perception and emotion guide action
- Copy, copy, copy : how to do smarter marketing by using other peoples ideas
- Corporate Management, Corporate Social Responsibility and Customers
- Cracking the code : leveraging consumer psychology to drive profitability
- Creating winning social media strategies
- Customer analytics for dummies
- Customer loyalty, retention, and customer relationship management
- Customer obsessed : a whole company approach to delivering exceptional customer experiences
- Customer service video series, Episode 8, Follow every rule
- Customer''s New Voice : Extreme Relevancy and Experience through Volunteered Customer Information
- Customer's new voice : extreme relevancy and experience through volunteered customer information
- Cynical consumers : dangerous enemies, loyal friends
- Data driven : harnessing data and AI to reinvent customer engagement
- De grijze aap : ouderen, communicatie en consumentengedrag vanuit het perspectief van de evolutie : rede, uitgesproken bij de aanvaarding van het ambt van bijzonder hoogleraar Ouderen, Communicatie en Consumentengedrag aan de Universiteit van Amsterdam op woensdag 21 januari 2009
- Decision theory and choices : a complexity approach
- Decoded : the science behind why we buy
- Decoding the new consumer mind : how and why we shop and buy
- Design Classics : The AGA Cooker
- Design Classics : The Barcelona Chair
- Design for behaviour change : theories and practices of designing for change
- Design for the mind : seven psychological principles of persuasive design
- Designing products people love : how great designers create successful products
- Developments in human observation methodologies
- Digital marketing : global strategies from the world's leading experts
- Digitalizing consumption : tracing how devices shape consumer culture
- Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
- Duality and modern economics
- Eco-Friendly and Fair : Fast Fashion and Consumer Behaviour
- Eco-friendly and fair : fast fashion and consumer behaviour
- Effect of timing and source of online product recommendations : An eye-tracking study
- Embarrassment of Product Choices 2
- Embarrassment of Product Choices 2
- Embarrassment of product choices, 1:, How to consume differently
- Emotion and reason in consumer behavior
- Emotion gestalten : Methodik und Strategie für Designer
- Emotions, Advertising and Consumer Choice
- Engaging customers using big data : how marketing analytics are transforming business
- Entrepreneur magazine's 103 start-up marketing tips
- Ethnography for marketers : a guide to consumer immersion
- Executive Briefing : Building a culture of self-service from predeployment to continued engagement
- Experiential marketing : consumer behaviour, customer experience and the 7Es
- Explaining consumers' channel-switching behavior using the theory of planned behavior
- Extending the food desert debate
- Fashion : Superbrand Chic
- Food : Serving Up Superbrands
- Food safety behaviour and its implications
- Gender, culture, and consumer behavior
- Generation Smartphone : Digitalisierung des stationären Handels mittels Smartphone
- Genes, Climate, and Consumption Culture : Connecting the Dots
- Geomarketing : Methods and Strategies in Spatial Marketing
- Get the word out : Entrepreneur magazine's 98 marketing tips for promoting your business
- Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
- Grow right : Entrepreneur magazine's 102 marketing tips for growing businesses
- Habit : the 95% of behavior marketers ignore
- Habit : the 95% of behavior marketers ignore
- Handbook of consumer psychology
- Hidden in plain sight : how to create extraordinary products for tomorrow's customers
- Hidden order : the economics of everyday life
- Household consumption and the environment
- How collages reveal your deepest thoughts : a guide to consumers' minds
- How customers view self-service technologies : there can be substantial differences between managers' and customers' perspectives on new self-service technologies.
- How the kids took over : child-driven marketing
- How to Use Location-Based Marketing to Grow Your Sales and Revenue
- How to Use Location-Based Marketing to Grow Your Sales and Revenue
- Impact of e-Commerce on Consumers and Small Firms
- In-House SEO: : Taming the Challenges to Win in Search
- Individual Differences in Sensory and Consumer Science : Experimentation, Analysis and Interpretation
- Inside consumption : consumer motives, goals, and desires
- Inside the mind of the shopper : the science of retailing
- Inside the mind of the shopper : the science of retailing
- Insights into consumer behavior
- Inspiring sustainable behaviour : 19 ways to ask for change
- Instant appeal : the 8 primal factors that create blockbuster success
- Insurance and behavioral economics : improving decisions in the most misunderstood industry
- Introduction to Tourism
- Invisible persuaders
- It's a mall world
- Journal of research in interactive marketing, volume 9, issue 2 : impact of digital shopping channels on multi-channel marketing and attribution in the
- Kick-ass business & marketing secrets : how to blitz your competition
- Know your shoppers : (collection)
- Konsumentenpsychologie
- Laddering : unlocking the potential of consumer behavior
- Laws of UX : using psychology to design better products & services
- Layered retail merchandizing : strategies to capture all customer behaviors
- Le grand livre du marketing
- Le marketing des émotions
- Le marketing digital
- Leading questions
- Let their mouseclicks do the walking : how consumers use the internet to shop
- Let them eat cake : marketing luxury to the masses-as well as the classes
- Longing, belonging, and the making of Jewish consumer culture
- Looking behind the label : global industries and the conscientious consumer
- Managing emotion in design innovation
- Managing emotion in design innovation
- Managing markets : managing markets and customers
- Market Entropy : How to Manage Chaos and Uncertainty for Improved Organizational Performance
- Market opportunity analysis : text and cases
- Marketing 3.0
- Marketing 4.0
- Marketing and Multicultural Diversity
- Marketing metaphoria : what deep metaphors reveal about the minds of consumers
- Marketing synchronisé
- Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers
- Marketing to millennials : reach the largest and most influential generation of consumers ever
- Marketing to millennials for dummies
- Marketplace behaviour of Malaysian consumers
- Markets and the arts of attachment
- Merchandising : the store as persuasion
- Methods in Consumer Research, Volume 2 : Alternative Approaches and Special Applications
- Microeconomics and behavior
- Millennials in the Workplace! : How to Manage the Most Important Workplace Transition
- Mobile influence : the new power of the consumer
- Monographs of the Journal of consumer research
- Neuro web design : what makes them click?
- Neuromarketing : Consumers Under the Influence
- Neuromarketing : exploring the brain of the consumer
- Neuromarketing for dummies
- New Woman Hybridities : Femininity, Feminism, and International Consumer Culture
- New international evidence on food consumption patterns : a focus on cross-price effects based on 2005 international comparison program data
- Nudge : improving decisions about health, wealth, and happiness
- Nudge : the final edition
- Olive-oil purchase behaviour : culture and food habits
- Online consumer behavior : theory and research in social media, advertising, and e-tail
- Online consumer psychology : understanding and influencing consumer behavior in the virtual world
- Organizing your business around the customer
- Our Black year : one family's quest to buy Black in America's racially divided economy
- Packaged pleasures : how technology & marketing revolutionized desire
- Pennies for parks : the effect of social norm theory on donation behavior in Arkansas state parks
- Perspectives in consumer behavior
- Pre-Commerce : How Companies and Customers are Transforming Business Together
- Pre-commerce : how companies and customers are transforming business together
- Precision marketing : maximizing revenue through relevance
- Predictably irrational : the hidden forces that shape our decisions
- Predictive analytics and data mining : concepts and practice with RapidMiner
- Predictive analytics and data mining : concepts and practice with RapidMiner
- Predictive analytics for marketers : using data mining for business advantage
- Preference Pollution : How Markets Create the Desires We Dislike
- Product analytics : applied data science techniques for actionable consumer insights
- Product experience
- Product innovation toolbox : a field guide to consumer understanding and research
- Radical uncertainty : decision-making beyond the numbers
- Real time, contextual and personalized recommendations
- Recommend this! : delivering digital experiences that people want to share
- Reengineering retail : the future of selling in a post-digital world
- Reflexivity in economics : an experimental examination on the self-referentiality in economic theories
- Relevance : the power to change minds and behavior and keep you ahead of the competition
- Resisting McDonaldization
- Responsible and Ethical Tourist Behaviour
- Responsible citizens and sustainable consumer behavior
- Rethinking Marketing : Towards Critical Marketing Accountings
- Salesforce control systems : an integrated approach
- Search Engine Marketing, Inc. : Driving Search Traffic to Your Company's Web Site, Second Edition
- Sensory marketing : smells like profits
- Sexy Inc. : A Critical Look at the Hypersexualization of Childhood
- Signature experience : art and science of customer engagement for fashion and luxury companies
- Situating child consumption : rethinking values and notions of children, childhood and consumption
- Slow down, sell faster! : understand your customer's buying process and maximize your sales
- Social CRM : market research
- Social Media Marketing For Dummies
- Social Media and Big Data in Consumer Behaviour
- Social media engagement for dummies
- Social media marketing : strategies in utilizing consumer-generated content
- Social media marketing for dummies
- Social networks and their economics : influencing consumer choice
- Social psychology of consumer behavior
- Start at the end : how to build products that change behavior
- Start right : Entrepreneur magazine's 103 start-up marketing tips
- Statistical analysis of the factors influencing consumer use of E85
- Storytelling-case archetype decoding and assignment manual (SCADAM)
- Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
- Strategic success : advanced marketing tips
- Strategies for Success in Retail
- Strategies in markets for experience and credence goods
- Subject to change : creating great products and services for an uncertain world
- Subjectivity in political economy : essays on wanting and choosing
- Superfandom : how our obsessions are changing what we buy and who we are
- TEDTalks : Johanna Blakley - Social Media and the End of Gender
- TEDTalks : John Gerzema - The Post-crisis Consumer
- TEDTalks : Seth Godin, Sliced Bread and Other Marketing Delights
- TEDTalks : Sheena Iyengar - How to Make Choosing Easier
- TEDTalks : Shlomo Benartzi - Saving for Tomorrow, Tomorrow
- TEDTalks : Tristram Stuary - The Global Food Waste Scandal
- Tap : unlocking the mobile economy
- Tap : unlocking the mobile economy
- Taste, consumption, and markets : an interdisciplinary volume
- Taste, consumption, and markets : an interdisciplinary volume
- Technology : Digital Superbrands
- The Aisles Have Eyes
- The Connected Customer : the Changing Nature of Consumer and Business Markets
- The Human Brand : How We Relate to People, Products, and Companies
- The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy
- The Marketing Matrix : How the Corporation Gets Its Power - And How We Can Reclaim It
- The Men Who Made Us Spend, Part 1
- The Men Who Made Us Spend, Part 2
- The PR Function
- The Retail Revival : Reimagining Business for the New Age of Consumerism
- The Routledge Companion to Identity and Consumption
- The Routledge companion to digital consumption
- The Unmanageable Consumer
- The aging consumer : perspectives from psychology and economics
- The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
- The antisocial network : the GameStop short squeeze and the ragtag group of amateur traders that brought Wall Street to its knees
- The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
- The burden of choice : recommendations, subversion, and algorithmic culture
- The business of choice : how human instinct influences everyone's decisions
- The business of choice : marketing to consumers' instincts
- The buying brain : secrets for selling to the subconscious mind
- The connected customer : the changing nature of consumer and business markets
- The consumer revolution : : tipping the balance of power
- The consumer revolution : tipping the balance of power
- The consumer society : myths and structures
- The consumer society and the postmodern city
- The consumption of mass
- The cultural side of innovation : adding values
- The dark side of social media : a consumer psychology perspective
- The digital seeker : a guide for digital teams to build winning experiences
- The digital seeker : a guide for digital teams to build winning experiences
- The economics of symbolic exchange
- The effect of today's residential electric consumer on the planning, design, and operation of electrical distribution systems
- The effects of cause-related marketing on customers' attitudes and buying behavior
- The essentials of consumer behavior
- The fluid consumer : next generation growth and branding in the digital age
- The human brand : how we relate to people, products, and companies
- The inner lives of markets : how people shape them--and they shape us
- The inscrutable shopper : consumer resistance in retail
- The interdisciplinary science of consumption
- The key to the C-suite : what you need to know to sell successfully to top executives
- The last mile : creating social and economic value from behavioral insights
- The marketing power of emotion
- The power of customer misbehavior : drive growth and innovation by learning from your customers
- The power of the purse : how smart businesses are adapting to the world's most important consumers
- The science and art of branding
- The secret language of influence : master the one skill every sales pro needs
- The semiotics of consumption : interpreting symbolic consumer behavior in popular culture and works of art
- The shopper economy : the new way to achieve marketplace success by turning behavior into currency
- The silver market phenomenon : business opportunities in an era of demographic change
- The truth about finding and using customer momentum and the wisdom of crowds
- The truth about male & female markets
- The truth about what customers want
- The unmanageable consumer
- The wallet allocation rule : winning the battle for share
- Third party product reviews and consumer behaviour : a dichotomous measuring via Rasch, paired comparison and graphical chain models
- This Is Your Brain on a Shopping Spree
- Tourism behaviour : travellers' decisions and actions
- Toward cross-channel management : a comprehensive guide for retail firms
- Transforming organizations for the subscription economy : starting from scratch
- Trust, globalisation and market expansion
- Understanding green consumer behaviour : a qualitative cognitive approach
- Understanding the construction client
- Understanding the consumer
- User acceptance testing : a step-by-step guide
- Using technology to sell : tactics to ratchet up results
- Variations in consumer accepability of loins from market lots of cattle
- Virtual social identity and consumer behavior
- What customers really want : how to bridge the gap between what your organization offers and what your clients crave
- Why We Buy : The Science of Shopping
- Why We Buy What We Buy
- Why We Do What We Do
- Why customers leave : (and how to win them back)
- Why customers really buy : uncovering the emotional triggers that drive sales
- Why people (don't) buy : the go and stop signals
- Why we buy : the science of shopping
- Why we buy : the science of shopping
- Why we do what we do
- Winning her business : how to transform the customer experience for the world's most powerful consumers
- Young consumer behaviour : a research companion
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