Luxury sales force management : strategies for winning over your brand ambassadors
Resource Information
The work Luxury sales force management : strategies for winning over your brand ambassadors represents a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Luxury sales force management : strategies for winning over your brand ambassadors
Resource Information
The work Luxury sales force management : strategies for winning over your brand ambassadors represents a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Luxury sales force management : strategies for winning over your brand ambassadors
- Title remainder
- strategies for winning over your brand ambassadors
- Statement of responsibility
- Michaela Merk
- Language
- eng
- Summary
- Sales teams can often make or break the success of a new luxury brand or product. As competition between retailers and brands grows, it becomes increasingly important to stimulate the sales team's motivation for higher sales performance and stronger commitment to their own organization. It is the most influential communication vehicle for launching a new product or brand and should therefore be considered even prior to consumers. In Luxury Sales Force Management, Michaela Merk examines the strategies that allow managers from luxury organizations to win their sales team's hearts and minds, enabling higher sales performance. Based on new research into luxury sales teams worldwide, Merk explores how salespeople's relationships with brands they sell emerge, how they can be characterized and what top management should do to strengthen these in order to use the sales force brand relationship as a strategic tool. Merk shows that these relationships have the power to increase salespeople's selling motivation, their commitment to both the organization and its brands, and ultimately the success of the company
- Cataloging source
- NhCcYBP
- Dewey number
- 658.8/1
- Index
- no index present
- LC call number
- HF5438.4
- LC item number
- .M47 2014
- Literary form
- non fiction
- Nature of contents
- dictionaries
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