Back where we belong - Marketing as the organization's core strategy
Resource Information
The work Back where we belong - Marketing as the organization's core strategy represents a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Back where we belong - Marketing as the organization's core strategy
Resource Information
The work Back where we belong - Marketing as the organization's core strategy represents a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Back where we belong - Marketing as the organization's core strategy
- Language
- eng
- Summary
- This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas
- Cataloging source
- EBLCP
- Dewey number
- 658.8
- Index
- no index present
- LC call number
- HF5415
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- Journal of Service Management: Volume 25, Issue 2
Context
Context of Back where we belong - Marketing as the organization's core strategyWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/resource/XhZagDGLIyU/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/resource/XhZagDGLIyU/">Back where we belong - Marketing as the organization's core strategy</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
