Quantitative modelling in marketing and management
Resource Information
The work Quantitative modelling in marketing and management represents a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Quantitative modelling in marketing and management
Resource Information
The work Quantitative modelling in marketing and management represents a distinct intellectual or artistic creation found in Missouri University of Science & Technology Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Quantitative modelling in marketing and management
- Statement of responsibility
- edited by Luiz Moutinho, Kun-Huang Huarng
- Title variation
- Quantitative modeling in marketing and management
- Language
- eng
- Summary
- The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or
- Cataloging source
- HKP
- Dewey number
- 658.80072/7
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD30.25
- LC item number
- .Q36 2013eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
Context
Context of Quantitative modelling in marketing and managementWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.mst.edu/resource/kdl6JJAcJRg/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.mst.edu/resource/kdl6JJAcJRg/">Quantitative modelling in marketing and management</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.mst.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.mst.edu/">Missouri University of Science & Technology Library</a></span></span></span></span></div>
